Незаконная криптореклама преобладает в Британии, несмотря на предупреждение FCA

cryptonews.ruPublicado em 2022-07-02Última atualização em 2025-01-02

Незаконная реклама криптовалюты продолжает появляться в Британии, несмотря на то, что ее финансовый регулятор потребовал от криптопроектов удалить свою рекламу, ориентированную на страну.

Согласно отчету Financial Times, 54% из 1702 предупреждений, выпущенных Управлением по финансовому поведению Британии (FCA) в период с октября 2023 года по октябрь 2024 года, закончились удалением незаконной рекламы криптовалюты. В отчете говорится, что остальные рекламные акции, связанные с криптовалютой, все еще действуют.

FCA еще не оштрафовала компании, которые не удалили рекламу криптовалюты, нарушающую правила FCA. Правила требуют, чтобы рекламные акции цифровых активов получали одобрение FCA или уполномоченного FCA бизнеса перед запуском.

Законодательство Британии

Половина незаконной рекламы, о которой FCA предупредила потребителей, была удалена. Источник: FCA

В отчете говорится, что, несмотря на возможность FCA штрафовать или возбуждать уголовные дела против нарушителей, вместо этого оно сосредоточилось на финансовых инфлюенсерах, которые продвигали свои схемы в Интернете.

Google будет требовать регистрацию в FCA для рекламы в Британии

В соответствии с нормативными актами FCA о рекламе криптовалют, Google Ads обновил свои правила. Теперь они требуют одобрения FCA для криптопроектов, ориентированных на британских пользователей.

Начиная с 15 января рекламодатели, предлагающие продукты и услуги обмена криптовалютами, могут продвигать свои объявления только при наличии регистрации FCA. Платформа поисковой рекламы заявила, что разрешит рекламу аппаратных кошельков, хранящих закрытые ключи для криптовалют, невзаимозаменяемых токенов (NFT) или других цифровых активов, если они не предоставляют услуги по покупке, продаже или торговле.

Google не опубликовала никаких других требований к аппаратным кошелькам. Однако компания напомнила своим рекламодателям, что ожидает от них соблюдения местных законов в любой области, на которую они хотят нацелиться с помощью рекламной платформы Google.

FCA предупреждает граждан избегать мемкоинов

Одним из проектов, к которым FCA призвало относиться с осторожностью, является мемкоин Retardio на блокчейне Solana (SOL). 16 декабря FCA предупредило граждан Британии избегать этого мемкоина.

Финансовый надзорный орган заявил, что проект токенов может продвигать финансовые услуги в Британии без разрешения FCA. Регулятор рекомендовал потребителям иметь дело только с компаниями, одобренными FCA, чтобы обеспечить себе защиту в случае неудач.

FCA заявило, что пользователи, которые имеют дело с несанкционированными проектами, такими как Retardio, не будут иметь доступа к Службе финансового омбудсмена страны, которая урегулирует финансовые жалобы, или к Схеме компенсаций в сфере финансовых услуг, которая защищает потребителей, когда компании выходят из бизнеса.

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