The Next Memecoin Script: The Era of Flash in the Pan

marsbitPublished on 2025-12-15Last updated on 2025-12-15

Abstract

The memecoin market is evolving from a period of frenzy to a more mature, fast-paced "flash in the pan" era. While activity has cooled since the 2024 peak, it remains a key arena for attention-based speculation. Key shifts are defining this new phase: dominance has moved beyond Solana (now holding 57% of new token launches) to chains like Base and BNB Chain; the market cap ceiling for successful memes has lowered, with mid-to-small cap coins like BRETT and TOSHI becoming the norm; and the lifecycle of new coins has drastically accelerated. Driven by AI and social media algorithms, tokens can peak within 24-48 hours of launch before rapidly fading. Recent trending memecoins like $Franklin (inspired by a political meme), $DOYR (a typo-driven coin), and $Horse_Success (a Chinese community meme) exemplify this trend—all saw rapid, short-lived pumps. The market is maturing from pure jokes into a "cultural index" of social trends. While established memes like DOGE and SHIB are building utility, new launches are purely driven by social hype and data, offering high-risk, granular opportunities. This structural shift demands faster reflexes and deeper research (DYOR) from participants.

Against a backdrop of a somewhat fatigued market, Memecoins, though no longer frenzied, remain a battleground in the attention economy.

Memecoins Haven't Reached the End, They've Changed Direction

Compared to the scene in 2024 where Memecoins stole the show, they have indeed quieted down a lot after $TRUMP this year. However, this is not the end, but rather the market evolving to the next stage.

• From Solana to Base, BNB Chain: Initially, Solana monopolized 90% of the new token issuance share with its low fees and high speed. The launch of Pump.fun, in particular, significantly decentralized the power to issue tokens, catalyzing a year-long Meme frenzy in 2024. However, with multi-chain expansion and the continued efforts of other public chains, Solana's share has now dropped to 57%, with BNB Chain, Base Chain, and others continuously grabbing on-chain market share.

Source : https://www.theblock.co/data/decentralized-finance/dex-non-custodial/share-of-new-tokens-appearing-on-dexs

• Small and Medium-Sized Memes Become Mainstream: The Memecoin market narrative has shifted from being dominated by Ethereum chain tokens with multi-billion dollar market caps like DOGE, SHIB, and PEPE, to Solana chain birthing large Memecoins with multi-billion dollar market caps like BONK, WIF, FARTCOIN, and TRUMP, and now to small and medium-sized Memecoins with tens of millions in market cap born on various chains, such as BRETT and TOSHI on Base chain, and Binance Life, BROCCOLI on BNB Chain. This indicates the market cap ceiling for Memecoins is continuously lowering, and the market is maturing.

• Accelerated Rotation Pace: With limited liquidity growth and an accelerating trend in the number of Memecoins, the market rotation pace has shifted from "weekly" to "hourly." Particularly thanks to the proliferation of AI tools and upgrades in social media algorithms, the speed of viral spread and decay has increased dramatically. This results in a large number of new coins reaching their peak within just 24-48 hours of launch, with a lifecycle far shorter than the previous weekly cycles.

Recent Hot Memecoins: Social Media Hype + Small/Mid Cap

Browsing recent popular Memecoins undoubtedly confirms the above changes.

$Franklin: Franklin The Turtle was originally a classic children's character from a series of books and TV shows in Canada in the 1980s and 1990s. The current U.S. Secretary of Defense recently posted a politically satirical image on X, expressing a tough stance on U.S. cross-border military anti-drug operations. Subsequently, the同名 Memecoin portrayed Franklin the Turtle as a satirical, militarized anti-drug warrior. The coin launched on December 1st, reached a peak FDV of $24.36M by the 10th, and has currently retraced to $5.4M.

$DOYR: The起因 (cause) was that DYOR was misspelled as DOYR. Then, spurred by a reply post saying "DOYR = DO YouR meme?", the BNB Chain community quickly launched a同名 Memecoin. The coin launched on December 6th, reached a peak FDV of $31.34M the next day, and has currently retraced to $3.4M.

$马到成功 (Horse Success): Originating from the Chinese community's blessing phrase "马到成功" (meaning immediate success), it is a popular Chinese Memecoin following others like "Binance Life" and "Vulgar Penguin". The coin launched on November 15th, reached a peak FDV of $5.03M on December 2nd, and has currently retraced to $2.6M.

$jesse: A personal Memecoin issued by Base co-founder Jesse in November. The coin launched on November 21st, reached a peak FDV of $28.08M on the same day, and has currently retraced to $10M.

Opportunities in the Structural Changes of Memecoins

Starting from DOGE's dog meme to today's vast ecosystem where any topic can become a coin, Memecoins are no longer just simple internet jokes, but a perfect fusion of community narrative, attention propagation, and speculative frenzy.

This year's Memecoin market has been as刺激 (stimulating) as a roller coaster: accelerated rotation, smaller scale, multi-chain expansion—all marking a transition from狂欢 (carnival) to成熟 (maturity).

Source : https://whaleportal.com/meme-season-index/

It is foreseeable that, regardless of bull or bear markets, the Memecoin market will not fall silent, because as long as there is attention, someone will go all-in on a dog picture to spread emotion.

However, in the flash-in-the-pan era, Memecoins are beginning to transform from "jokes" into "cultural indices." For example, older tokens like DOGE, SHIB, and BONK are shedding their religious constraints, continuously undergoing technical upgrades, and applications are empowering the Meme. Meanwhile, more newly produced small and medium Memecoins are turning to "social media heat + data-driven," which carries higher risks but offers more refined opportunities. The rise and fall of these Memecoins also represent the ebb and flow of heat around certain social topics.

No matter how you look at it, this structural change will reshape investment logic, bringing more opportunities for participants while also demanding greater DYOR.

* This article is provided by WEEX Labs, intended solely for the purpose of trend research and discussion, and does not constitute any form of investment advice or commitment. The content, data, and opinions involved in the article are for reference only. Investors need to make their own judgments and bear the corresponding risks.

Related Questions

QAccording to the article, what is the main trend in the current Memecoin market cycle?

AThe market has evolved into a 'Flash Era' characterized by faster rotation speeds, smaller market caps, and multi-chain expansion, moving from a 'weekly' to an 'hourly' cycle.

QWhich blockchain was initially dominant for new token launches, and what has changed?

ASolana initially monopolized about 90% of new token launches, but its share has now decreased to 57% as other chains like Base and BNB Chain have gained market share.

QWhat are two key characteristics of popular recent Memecoins mentioned in the article?

AThey are typically small to medium market cap coins and are heavily driven by social media热度 (heat/hype).

QName one specific Memecoin example from the article that was created due to a typo or misspelling.

A$DOYR, which was created on BNB Chain after the common crypto acronym 'DYOR' (Do Your Own Research) was misspelled.

QHow is the role of older, established Memecoins like DOGE and SHIB changing according to the article?

AThey are shedding their 'religious' or purely cultural baggage and are undergoing technical upgrades and application development to add more utility and value to the meme.

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