# X Articoli collegati

Il Centro Notizie HTX fornisce gli articoli più recenti e le analisi più approfondite su "X", coprendo tendenze di mercato, aggiornamenti sui progetti, sviluppi tecnologici e politiche normative nel settore crypto.

Tracing the Entrepreneurial Journey of X's Product Lead: Why Did Nikita Bier Clash with Infofi?

**Summary: Nikita Bier's Product Philosophy and Clash with Infofi** Nikita Bier, a product leader known for his viral social apps, has built a career on leveraging human psychology to drive growth. His journey began with Politify, a policy simulation tool that gained 4 million users during the 2012 U.S. elections by revealing how political choices impact personal finances. He later co-founded TBH, an anonymous positive feedback app for teens, which grew to 5 million users and was acquired by Facebook. In 2022, he launched Gas, a TBH-like app with monetization features, which reached 10 million users and was acquired by Discord for $50 million. Bier’s product philosophy centers on "emotional leverage" — targeting innate human desires like social validation and financial gain. He believes products should serve the entire network, not just individual users, and must create addictive feedback loops to succeed. In 2025, Bier joined X (formerly Twitter) as Head of Product. He quickly implemented changes to boost engagement, including algorithm adjustments to prioritize content from connections and the introduction of Smart Cashtags for real-time financial discussions. These efforts contributed to a 60% increase in app downloads and over 1 billion subscriptions. Recently, Bier took a strong stance against "infofi" apps — platforms that reward users with crypto or points for posting content. He revoked their API access, arguing they generate low-quality, AI-spammed content that degrades the user experience and undermines X’s network health. This move aligns with his focus on sustainable growth and supports X’s broader ambition to become a reliable platform for financial and crypto discourse, clearing the way for higher-quality interactions.

marsbit6 h fa

Tracing the Entrepreneurial Journey of X's Product Lead: Why Did Nikita Bier Clash with Infofi?

marsbit6 h fa

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

X, the platform formerly known as Twitter, has officially terminated the API access for InfoFi applications that reward users for posting, effectively ending the "post-to-earn" model. This decisive move, announced by X product lead Nikita Bier, targets what the company identifies as a primary source of AI-generated spam and low-quality replies flooding the platform. The policy shift immediately impacted several prominent InfoFi projects. Tokens like KAITO and COOKIE experienced significant double-digit price drops. Projects such as Cookie DAO's Snaps platform have ceased operations, while Kaito has shut down its Yaps incentive program and is pivoting to a new, more traditional creator marketing model called Kaito Studio. X's core objection was not to the content itself, but to the fundamental structure of external, unpermissioned incentives directly driving platform engagement. This model was seen as compromising content quality and, crucially, undermining X's sovereignty over its own content ecosystem and user experience. The platform emphasized that it does not need the revenue generated from these API fees. The event signals a major recalibration, forcing InfoFi projects to either retreat to a pure data/tooling role or completely reinvent their business models to align with platform policies. The era of easily farming rewards for social media posts ("嘴撸时代") is over, as content control is firmly reclaimed by the platform itself.

Odaily星球日报Ieri 04:35

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

Odaily星球日报Ieri 04:35

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

The InfoFi narrative, which gained significant traction in the crypto industry, experienced a sudden collapse following an announcement by X's product lead, Nikita Bier, regarding changes to the platform’s API policy. The new policy prohibits applications that reward users for posting on X, citing concerns over AI-generated spam and low-quality replies. This decision effectively undermines the core functionality of many InfoFi projects that rely on X’s API to access user data and distribute tokenized rewards. Key projects, Kaito and Cookie, quickly responded to the policy shift. Kaito announced it would pivot toward Kaito Studio, a more selective, brand-driven platform that moves beyond the crypto space. Its founder, Yu Hu, emphasized a broader focus beyond cryptocurrency. Similarly, Cookie decided to shut down its Snaps platform but is developing Cookie Pro, a real-time crypto market intelligence tool, while exploring potential future adaptations in line with X’s guidelines. The abrupt policy change highlights the vulnerability of InfoFi models that depend heavily on-platform engagement metrics. While some projects, such as those focused on monetizing narratives rather than direct posting rewards, may remain unaffected, the incident marks a significant shift for the attention economy within crypto. The evolution of InfoFi may continue in new forms, but its current iteration has been severely disrupted.

marsbitIeri 17:56

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

marsbitIeri 17:56

Deconstructing Smart-Cashtags: How X Is Entering Web3 Financial Infrastructure?

X, formerly Twitter, is launching "Smart-Cashtags," a feature that integrates real-time financial data directly into its platform, marking a significant step in its evolution into an "Everything App." This update aims to eliminate the friction users face when switching between X for market information, charting tools like TradingView, and exchanges to execute trades. The core innovation is the binding of a cashtag (e.g., $SOL) to a specific on-chain smart contract address, combating the widespread issue of scam tokens with identical names. This provides a layer of verification and security for users. Beyond fraud prevention, Smart-Cashtags will display a financial dashboard with real-time price, volume, and on-chain data when a user clicks a tag. This transforms X into a "Bloomberg Terminal for retail," enabling near-instant decision-making without leaving the app and accelerating the platform's influence on asset pricing. This move is also a strategic play in the "Web3 traffic入口" war against Telegram, which has captured mobile trading demand via its trading bots. With the recent acquisition of payment licenses and an in-app wallet in development, X is positioned to eventually integrate "Buy/Sell" buttons, potentially becoming the world's largest social trading platform. Scheduled for a global rollout, Smart-Cashtags represent X's ambition to move beyond being a source of information to becoming the central hub for social finance (Social-Fi), capturing value directly within its ecosystem.

marsbit01/14 07:37

Deconstructing Smart-Cashtags: How X Is Entering Web3 Financial Infrastructure?

marsbit01/14 07:37

From Scrolling Tweets to Buying Tokens: Will 'Smart Asset Tags' Turn X into a Crypto 'Trading Terminal'?

X, the platform formerly known as Twitter, is developing a new feature called "Smart Cashtags," according to product lead and Solana advisor Nikita Bier. This tool will allow users to tag specific assets (like stocks, BTC, or meme coins) in their posts. Clicking these tags will display the asset's real-time price and aggregate all related information. The feature, planned for a public release next month, is seen as a major step toward Elon Musk's vision of transforming X into a "super app." Market reactions are mixed. Solana and BNB Chain ecosystems expressed strong support, with some assets from these chains featured in early mockups. Some view this as a potential competitor to major CEXs like Binance, while others are skeptical, citing X's history of delayed product launches (like the long-promised X Money payments) and poor handling of crypto-related content and spam. The move is analyzed as a potential "dimensional attack" by a Web2 giant on the crypto space, leveraging X's massive user base (400-600 million MAUs) to bridge the gap between social media and financial transactions. It is compared to the evolution of China's WeChat, which integrated payments and financial services to become an all-in-one platform. However, whether X can successfully execute this vision and improve its technical implementation remains to be tested.

Odaily星球日报01/12 11:13

From Scrolling Tweets to Buying Tokens: Will 'Smart Asset Tags' Turn X into a Crypto 'Trading Terminal'?

Odaily星球日报01/12 11:13

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