# X Articoli collegati

Il Centro Notizie HTX fornisce gli articoli più recenti e le analisi più approfondite su "X", coprendo tendenze di mercato, aggiornamenti sui progetti, sviluppi tecnologici e politiche normative nel settore crypto.

Tracing the Entrepreneurial Journey of X's Product Lead: Why Did Nikita Bier Clash with Infofi?

**Summary: Nikita Bier's Product Philosophy and Clash with Infofi** Nikita Bier, a product leader known for his viral social apps, has built a career on leveraging human psychology to drive growth. His journey began with Politify, a policy simulation tool that gained 4 million users during the 2012 U.S. elections by revealing how political choices impact personal finances. He later co-founded TBH, an anonymous positive feedback app for teens, which grew to 5 million users and was acquired by Facebook. In 2022, he launched Gas, a TBH-like app with monetization features, which reached 10 million users and was acquired by Discord for $50 million. Bier’s product philosophy centers on "emotional leverage" — targeting innate human desires like social validation and financial gain. He believes products should serve the entire network, not just individual users, and must create addictive feedback loops to succeed. In 2025, Bier joined X (formerly Twitter) as Head of Product. He quickly implemented changes to boost engagement, including algorithm adjustments to prioritize content from connections and the introduction of Smart Cashtags for real-time financial discussions. These efforts contributed to a 60% increase in app downloads and over 1 billion subscriptions. Recently, Bier took a strong stance against "infofi" apps — platforms that reward users with crypto or points for posting content. He revoked their API access, arguing they generate low-quality, AI-spammed content that degrades the user experience and undermines X’s network health. This move aligns with his focus on sustainable growth and supports X’s broader ambition to become a reliable platform for financial and crypto discourse, clearing the way for higher-quality interactions.

marsbit6 h fa

Tracing the Entrepreneurial Journey of X's Product Lead: Why Did Nikita Bier Clash with Infofi?

marsbit6 h fa

Is X Banning Crypto? Elon Musk Faces Backlash Over Tokenized Engagement Crackdown and AI Slop

Elon Musk's social media platform X is restricting crypto-linked projects that reward users for posting, a move that has drawn criticism from parts of the digital asset community. The platform is not banning cryptocurrency or crypto-related discussion entirely, but it is revoking API access for applications operating under the "InfoFi" model, which financially incentivizes user activity. This decision triggered a sharp sell-off in several related digital assets. X's head of product, Nikita Bier, stated that such models contributed to spam and low-quality content. The backlash from users was mixed, with some arguing it penalizes legitimate creators, while others welcomed the crackdown on automated and repetitive posts. Simultaneously, X continues to develop crypto-adjacent features, such as "Smart Cashtags," which link posts about stocks or digital assets to live market data. This policy shift occurs as Musk's AI chatbot, Grok, faces regulatory scrutiny for generating manipulated and sexualized images, leading to tightened controls on the tool.

ccn.comIeri 14:11

Is X Banning Crypto? Elon Musk Faces Backlash Over Tokenized Engagement Crackdown and AI Slop

ccn.comIeri 14:11

The End of the 'Talk-to-Earn' Era? X Delivers Heavy Blow, Bans InfoFi, Cutting Off Funding for a Batch of Projects

On January 15, X (formerly Twitter) revoked API access for InfoFi applications, effectively ending the "post-to-earn" model. The platform cited concerns over AI-generated spam and low-quality replies as the reason for the policy change, prioritizing user experience over the significant revenue these apps generated. Major InfoFi platforms like Kaito and Cookie DAO are now pivoting to alternative models, such as content marketing tools and market intelligence services. The move triggered sharp declines in related token values and NFT floor prices, with some teams accused of insider trading prior to the announcement. The crackdown is seen as a necessary step to combat spam and improve content quality on the platform, though it also reflects broader challenges in the crypto content ecosystem.

比推Ieri 08:15

The End of the 'Talk-to-Earn' Era? X Delivers Heavy Blow, Bans InfoFi, Cutting Off Funding for a Batch of Projects

比推Ieri 08:15

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

X, the platform formerly known as Twitter, has officially terminated the API access for InfoFi applications that reward users for posting, effectively ending the "post-to-earn" model. This decisive move, announced by X product lead Nikita Bier, targets what the company identifies as a primary source of AI-generated spam and low-quality replies flooding the platform. The policy shift immediately impacted several prominent InfoFi projects. Tokens like KAITO and COOKIE experienced significant double-digit price drops. Projects such as Cookie DAO's Snaps platform have ceased operations, while Kaito has shut down its Yaps incentive program and is pivoting to a new, more traditional creator marketing model called Kaito Studio. X's core objection was not to the content itself, but to the fundamental structure of external, unpermissioned incentives directly driving platform engagement. This model was seen as compromising content quality and, crucially, undermining X's sovereignty over its own content ecosystem and user experience. The platform emphasized that it does not need the revenue generated from these API fees. The event signals a major recalibration, forcing InfoFi projects to either retreat to a pure data/tooling role or completely reinvent their business models to align with platform policies. The era of easily farming rewards for social media posts ("嘴撸时代") is over, as content control is firmly reclaimed by the platform itself.

Odaily星球日报Ieri 04:35

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

Odaily星球日报Ieri 04:35

X cracks down on ‘InfoFi’ reward models, triggering sell-offs across crypto social tokens

X has updated its API policies to ban applications that financially reward users for posting or engaging on the platform, a move targeting so-called "InfoFi" models. The change, announced by Head of Product Nikita Bier, aims to reduce automated replies, low-quality engagement, and AI-generated spam. As a result, several InfoFi-linked tokens experienced significant sell-offs, with the sector's market cap dropping over 11% to around $367 million. Prominent tokens like Kaito AI and Cookie DAO fell sharply, highlighting the platform dependency risk for crypto-social projects built on centralized infrastructures. The policy shift has led to widespread discussion about the sustainability of reward-driven engagement models on X.

ambcryptoIeri 18:29

X cracks down on ‘InfoFi’ reward models, triggering sell-offs across crypto social tokens

ambcryptoIeri 18:29

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

The InfoFi narrative, which gained significant traction in the crypto industry, experienced a sudden collapse following an announcement by X's product lead, Nikita Bier, regarding changes to the platform’s API policy. The new policy prohibits applications that reward users for posting on X, citing concerns over AI-generated spam and low-quality replies. This decision effectively undermines the core functionality of many InfoFi projects that rely on X’s API to access user data and distribute tokenized rewards. Key projects, Kaito and Cookie, quickly responded to the policy shift. Kaito announced it would pivot toward Kaito Studio, a more selective, brand-driven platform that moves beyond the crypto space. Its founder, Yu Hu, emphasized a broader focus beyond cryptocurrency. Similarly, Cookie decided to shut down its Snaps platform but is developing Cookie Pro, a real-time crypto market intelligence tool, while exploring potential future adaptations in line with X’s guidelines. The abrupt policy change highlights the vulnerability of InfoFi models that depend heavily on-platform engagement metrics. While some projects, such as those focused on monetizing narratives rather than direct posting rewards, may remain unaffected, the incident marks a significant shift for the attention economy within crypto. The evolution of InfoFi may continue in new forms, but its current iteration has been severely disrupted.

marsbitIeri 17:56

InfoFi Narrative Collapses, Kaito, Cookie, and Others Shut Down Related Products

marsbitIeri 17:56

Deconstructing Smart-Cashtags: How X Is Entering Web3 Financial Infrastructure?

X, formerly Twitter, is launching "Smart-Cashtags," a feature that integrates real-time financial data directly into its platform, marking a significant step in its evolution into an "Everything App." This update aims to eliminate the friction users face when switching between X for market information, charting tools like TradingView, and exchanges to execute trades. The core innovation is the binding of a cashtag (e.g., $SOL) to a specific on-chain smart contract address, combating the widespread issue of scam tokens with identical names. This provides a layer of verification and security for users. Beyond fraud prevention, Smart-Cashtags will display a financial dashboard with real-time price, volume, and on-chain data when a user clicks a tag. This transforms X into a "Bloomberg Terminal for retail," enabling near-instant decision-making without leaving the app and accelerating the platform's influence on asset pricing. This move is also a strategic play in the "Web3 traffic入口" war against Telegram, which has captured mobile trading demand via its trading bots. With the recent acquisition of payment licenses and an in-app wallet in development, X is positioned to eventually integrate "Buy/Sell" buttons, potentially becoming the world's largest social trading platform. Scheduled for a global rollout, Smart-Cashtags represent X's ambition to move beyond being a source of information to becoming the central hub for social finance (Social-Fi), capturing value directly within its ecosystem.

marsbit01/14 07:37

Deconstructing Smart-Cashtags: How X Is Entering Web3 Financial Infrastructure?

marsbit01/14 07:37

Can X’s new Smart Cashtags bring attention back to crypto?

X (formerly Twitter) has introduced "Smart Cashtags," a feature that integrates live price data and related content into posts mentioning stocks, cryptocurrencies, and on-chain assets. The tool aims to provide real-time financial information directly within users' timelines without requiring them to leave the platform. While pricing for on-chain assets is expected to be nearly real-time—benefiting newer tokens often excluded from standard data feeds—X has not yet confirmed trading capabilities. However, mockups suggest buy and sell prompts may be included. Analysts speculate that X could serve as a discovery layer, with partners like Coinbase and traditional brokers handling trade execution. If implemented, this could transform X from a social platform into a significant gateway for financial activity, potentially reigniting broader interest in crypto markets.

ambcrypto01/12 15:02

Can X’s new Smart Cashtags bring attention back to crypto?

ambcrypto01/12 15:02

From Hashtags to Transaction Orders: X Platform is Turning the Information Flow into a Capital Gateway

From Hashtags to Trade Orders: X Platform Turns Information Flow into Capital Gateway X (formerly Twitter) is advancing its "Everything App" vision with the upcoming launch of Smart Cashtags, as announced by product lead Nikita Bier. This feature represents a significant evolution beyond simple asset tagging. It enables users to precisely link a cashtag to a specific asset or smart contract address, solving the common problem of duplicate ticker names, especially in crypto. Key functionalities include the ability to click a cashtag within the timeline to view real-time prices and to aggregate all posts mentioning that asset into a unified discussion view. Most notably, a screenshot revealed a "Buy/Sell" button, strongly signaling X's intent to embed direct trading capabilities into its information feed. While it's not yet confirmed if this will extend to cryptocurrencies, the move is a clear step towards creating a closed-loop financial ecosystem where users can discover, discuss, and execute trades without leaving the platform. This development positions X's information flow as a direct入口 for capital movement.

比推01/12 13:41

From Hashtags to Transaction Orders: X Platform is Turning the Information Flow into a Capital Gateway

比推01/12 13:41

From Scrolling Tweets to Buying Tokens: Will 'Smart Asset Tags' Turn X into a Crypto 'Trading Terminal'?

X, the platform formerly known as Twitter, is developing a new feature called "Smart Cashtags," according to product lead and Solana advisor Nikita Bier. This tool will allow users to tag specific assets (like stocks, BTC, or meme coins) in their posts. Clicking these tags will display the asset's real-time price and aggregate all related information. The feature, planned for a public release next month, is seen as a major step toward Elon Musk's vision of transforming X into a "super app." Market reactions are mixed. Solana and BNB Chain ecosystems expressed strong support, with some assets from these chains featured in early mockups. Some view this as a potential competitor to major CEXs like Binance, while others are skeptical, citing X's history of delayed product launches (like the long-promised X Money payments) and poor handling of crypto-related content and spam. The move is analyzed as a potential "dimensional attack" by a Web2 giant on the crypto space, leveraging X's massive user base (400-600 million MAUs) to bridge the gap between social media and financial transactions. It is compared to the evolution of China's WeChat, which integrated payments and financial services to become an all-in-one platform. However, whether X can successfully execute this vision and improve its technical implementation remains to be tested.

Odaily星球日报01/12 11:13

From Scrolling Tweets to Buying Tokens: Will 'Smart Asset Tags' Turn X into a Crypto 'Trading Terminal'?

Odaily星球日报01/12 11:13

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