# Backstreet Boys Related Articles

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Super Bowl Karaoke: Coinbase Ad Sparks Mixed Reactions

Coinbase aired a nostalgic Super Bowl ad featuring a karaoke-style singalong to the Backstreet Boys' "Everybody (Backstreet’s Back)", displaying lyrics on screen without explaining its product. The ad quickly gained attention on social media and in Times Square, sparking mixed reactions. Some praised its fun and memorable approach, while others criticized its lack of clarity about Coinbase’s services. The company defended the ad as a bold, unique strategy to cut through the noise and create a shared experience. However, it left some viewers confused about Coinbase’s value proposition and security features. The ad ran during Super Bowl LX, where the Seattle Seahawks defeated the New England Patriots 29–13.

bitcoinist02/09 13:53

Super Bowl Karaoke: Coinbase Ad Sparks Mixed Reactions

bitcoinist02/09 13:53

Coinbase Returns to Super Bowl With Backstreet Boys–Themed Ad

Coinbase has returned to the Super Bowl with a new ad inspired by the Backstreet Boys' 1997 hit "Everybody (Backstreet’s Back)." The one-minute spot features animated lyrics to create a shared, karaoke-like experience, aiming to highlight the growth of the crypto community. This marks the exchange's first Super Bowl ad since 2022, when a QR code commercial went viral and crashed its website. The new ad received mixed reactions online, with some users criticizing it amid market conditions, while others praised its simplicity. Coinbase responded to criticism by stating that the discussion itself meant the ad was effective.

TheNewsCrypto02/09 09:03