Key Takeaways
- Nexo has officially re-entered the U.S. market, planning to offer high-yield crypto savings accounts and other instruments.
- Due to regulatory challenges, Nexo withdrew from the U.S. market in late 2022.
- Nexo’s 2025 growth plan includes AI-driven innovation such as automated portfolio management, predictive tools, and an AI assistant.
After a two-year hiatus, crypto lender Nexo is stepping back into the U.S. market , outlining plans to rebuild its business with a greater focus on artificial intelligence (AI) and financial services.
The move marks a new chapter for the company, which once competed at the forefront of the digital lending space but scaled down its American operations amid mounting regulatory pressure.
Return to a Changed Market
Nexo announced its return at a business event attended by political figures, including Donald Trump Jr. and Israeli Innovation Minister Gila Gamliel.
The company said it plans to bring back a range of services to retail and institutional clients, including high-yield crypto savings accounts, asset-backed credit lines, advanced trading platforms, and liquidity solutions.
“We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.,” Trump Jr. said during the event.
“America is making a comeback — and so is Nexo,” added Antoni Trenchev, Nexo’s co-founder.
Why Nexo Withdrew
Nexo halted much of its U.S. business in early 2023 after agreeing to a $45 million settlement with the Securities and Exchange Commission (SEC) and state regulators over allegations that its Earn Interest Product (EIP) constituted an unregistered securities offering.
The company formally ended its EIP for U.S. customers in April 2023, ceasing new registrations across the country. While it continued to offer other services internationally, Nexo’s departure underscored broader instability in the crypto lending sector.
Several of Nexo’s competitors, including Celsius Network and BlockFi, collapsed during the same period.
Focus on AI and Expansion
As part of its updated “Growth 2025” strategy, Nexo is placing an emphasis on AI. Planned features include AI-driven portfolio management, predictive analytics tools, and an AI assistant designed to support trading and asset management decisions.
The company also plans to expand its crypto-backed debit card globally, introduce leveraged futures trading, and offer exposure to traditional assets like gold and foreign currencies.
Nexo’s broader goal, according to its roadmap, is to build closer ties between digital assets and traditional finance — a direction already being pursued by larger institutions.
Token Performance
The company’s native NEXO token has mirrored broader crypto market swings.
After peaking above $4.60 during the 2021 bull market, it dropped below $0.60 in 2022.
It ended 2023 around $0.90 and climbed to $1.24 by April 28, 2025 — still well below its previous highs.
As Nexo attempts to reestablish itself in the U.S., much will depend on whether its AI initiatives and international push can differentiate it in a market where both regulation and competition are increasingly shaping the landscape.
