Digital financial services group Matrixport today announced its official rebranding as BIT and will operate globally under the unified BIT brand. Along with the brand upgrade, BIT simultaneously released the "2026 Trust Whitepaper," systematically disclosing for the first time the governance and risk control framework the group has established and continues to operate, providing customers and partners with a verifiable foundation of trust.
Currently, as the digital asset industry's institutionalization process accelerates and the regulatory system becomes increasingly完善, market demands for platform governance capabilities and compliant operations are continuously rising. The new BIT brand more clearly reflects the company's current business positioning and represents the strategic direction for the next phase of development.
BIT CEO John Ge stated: "The digital asset industry is entering a new phase where governance capabilities and compliant operations are becoming increasingly important. BIT embodies the成果 of the company's continuous business evolution and our long-term commitment to building a trusted digital asset financial infrastructure."
He added: "'Bridge into Tomorrow' is not only our brand proposition but also represents our vision of connecting traditional finance with the digital asset market and establishing long-term trust with our customers."
The company stated that this rebranding does not affect existing customer accounts, products, or services, with all relevant legal entities and contractual arrangements remaining unchanged.
As part of the next phase of its strategy, BIT is also actively exploring opportunities related to the U.S. capital markets, including a potential public listing.
About BIT
BIT (formerly Matrixport), founded in 2019, is a global digital asset financial services group built on integrity. The group is headquartered in Singapore and has offices in seven countries and regions worldwide. Through a robust governance system, technological capabilities, and compliant operations, it connects traditional finance with the digital asset market.
BIT provides global institutional and professional investors with services covering trading, custody, asset management, liquidity, and financing solutions, and supports the on-chain introduction and application of real-world assets (RWA). Its entities hold corresponding licenses and are regulated in Singapore, Hong Kong, Switzerland, the UK, the US, and Bhutan, including a Major Payment Institution (MPI) license in Singapore and a collective asset management license issued by Switzerland's FINMA.
Currently, the group manages over $6 billion in assets, with a monthly trading volume exceeding $7 billion. It has累计 paid over $2 billion in interest to customers, boasts a valuation exceeding $1 billion, and has been入选 the "2024 Hurun Global Unicorn List" and the "2025 Singapore FinTech Unicorn List."






