Crypto.com与欧洲冠军联赛建立历史性合作关系

币界网Pubblicato 2024-08-14Pubblicato ultima volta 2024-08-14

币界网报道:

总部位于新加坡的加密货币交易所Crypto.com与欧洲足球协会联盟(UEFA)冠军联赛建立了首次合作伙伴关系。

根据官方公告,Crypto.com将在多年合作期间担任欧洲冠军联赛的官方全球赞助商,使其成为足球比赛的第一个独家加密平台合作伙伴。

Crypto.com与欧洲冠军联赛合作

在2024年8月14日的欧洲联盟超级杯期间,Crypto.com将公布其作为联盟官方赞助商的品牌,启动独特的活动,为球迷在足球比赛中带来难忘的体验。

该交易所表示,赞助包括体育场内激活、广播整合以及旨在推动球迷参与足球和加密货币的创新广告活动。

Crypto.com的首席营销官Steven Kalifowitz表示:

“与世界上最受欢迎的联赛之一——欧洲冠军联赛的独家合作,是我们通过最具标志性的全球体育赛事吸引消费者的重要一步。我们以其他人无法复制的方式创造了创新和突破性的时刻和活动,成功地建立了Crypto.com品牌和社区。”

Kalifowitz指出,由于该交易所与全球体育迷的联系,Crypto.com的粉丝群增长了多少。

达成的初步协议

Crypto.com最初退出了2022年与欧洲冠军联赛的4.95亿美元赞助协议,原因是当时包括英国、法国和意大利在内的一些欧洲国家的监管问题。

该交易所本应取代俄罗斯主要石油公司俄罗斯天然气工业股份公司作为联盟的赞助商,为期五个赛季,此前欧洲足联在俄罗斯入侵乌克兰后与后者断绝了关系。然而,Crypto.com担心监管障碍会阻碍用户在其平台上交易和使用其他服务。

多年来,Crypto.com已获得多个欧洲当局的监管批准,加强了其在该地区的立足点,并为与欧足联的联盟等标志性合作伙伴关系让路。

欧足联营销总监盖伊·劳伦特·爱泼斯坦评论道:“此次合作标志着欧冠联赛激动人心的新篇章,因为我们采用创新技术来提升球迷和社区的体验。我们期待与Crypto.com一起探索新的机会,开启首秀俱乐部足球比赛的新篇章。”。

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