奶头乐or软件战争?火遍伊朗的Hamster Kombat引起政要讨伐

Odaily星球日报Pubblicato 2024-06-26Pubblicato ultima volta 2024-06-26

Introduzione

火遍伊朗的Hamster Kombat成为众矢之的,得到了该国政要与专家学者的一致差评。

原文作者:Zen,PANews

近段时间,在伊朗的街头巷尾,在地铁站、出租车和公交车上,甚至在任意的某个场所,总能看到有人在乐此不疲地不断点击着手机屏幕。这些看起来在休闲娱乐的伊朗人,十之八九都是 Hamster Kombat(仓鼠快打)的用户。他们如此机械重复地点击,并非乐在其中,而是为了赚钱。

吸引到成千上万伊朗用户的 Hamster Kombat,是一款基于 Telegram 的点击类小游戏,其核心玩法即在游戏中通过点击赚取金币。这种机制过于简单的休闲游戏,放在传统游戏中注定无人问津。但在加密货币行业,通过将“点击”与“赚钱”相关联,尤其在 Notcoin 率先大获成功证明“Tap to Earn”(点击赚钱)机制的价值与可行性后,一批同类项目立刻火速上线,并都实现了快速增长。而 Hamster Kombat 就是这其中的佼佼者,甚至大有青出于蓝的趋势。

奶头乐or软件战争?火遍伊朗的Hamster Kombat引起政要讨伐

6 月 24 日,Hamster Kombat 在 X 平台上宣布其游戏玩家基数已达 2 亿,同时该项目 X 和 YouTube 账号的订阅人数则分别为 980 万和 2870 万。仅从用户规模的角度而言,这一在今年 3 月才上线的小游戏,无疑是继 Notcoin 之后最受关注的现象级项目。然而,近期在伊朗蔚为流行的 Hamster Kombat,显然并不受当地政府与主流媒体的“待见”。

信息风险与“一场空”的价值投资

Hamster Kombat 的邀请机制是实现病毒式传播的主要杀招之一,这让每个用户都乐于邀请朋友加入游戏并从中获得一次性和持续性的奖励。对这种快速传播的现状,伊朗国家网络空间中心发言人 Hossein Delirian 发出了警告,他表示近期在许多超级群组中阅读了大量伊朗用户的讨论,并称使用游戏进行加密货币挖矿的方式已成为黑客犯罪的温床。“作为国家网络空间中心的发言人,我提醒参与这些游戏的人们注意保护自己的信息和账户。”

伊拉姆省司法厅社会和预防犯罪副主任 Esmail Qamari 则表达了对项目价值的质疑,他指出如果区块链做不到完全去中心化,那么在加密货币领域就不太可信。他更是直言:“Notcoin 和 Hamster Kombat 没有什么价值,因为它们并不是稀缺的。由于社区和外部投资者的存在,它们发现了一些价值,这让一些人高兴,这使得这些人带着他们的朋友进入市场,最终主要的资金从叙事之外进入到了投资者的口袋。”

这场争议还引起了宗教界的关注,著名什叶派学者 Ayatollah Nasser Makarem Shirazi 就将加密货币描述为“许多弊端的根源”,并敦促人们避免玩像 Hamster Kombat 这样涉及比特币的游戏。

奶头乐or软件战争?火遍伊朗的Hamster Kombat引起政要讨伐

敌人麻痹伊朗民众的“奶头乐”?

除了表达对信息、资金安全问题的担忧外,德黑兰大学教授 Alireza Chabkeru 博士还表达了对思想文化衰退的担忧。“人工智能或此类风格的游戏等新现象已经夺走了人们的注意力。”他认为在点击手机屏幕成为许多人白天和空闲时间的主要活动之一的时代,更加深刻感受到了网络空间对人们思想的支配及其退化。“虚拟空间将人置于饮食、睡眠和呼吸等生物层面,这是一个不断扩大的恶性循环。如今,人们的顾虑、担忧和目标在网络空间的影响下变得非常肤浅,这是非常危险的。”

Hamster Kombat 也被解读为敌人的“软件战争”,伊朗军队副参谋长哈比博拉·萨亚里就对其进行了更为激烈的批评。眼下正值伊朗全国大选临近,而民众却对选举缺乏热情。他认为,Hamster Kombat 意在转移民众对重大国家事件的注意力,是更为广泛的战略的一部分。“敌人的软件战争的特色之一就是‘仓鼠’游戏。”他表示,这款游戏的目的就是要转移公众对总统竞选的注意力,并鼓励了一种懒惰的文化。奶头乐or软件战争?火遍伊朗的Hamster Kombat引起政要讨伐

经济困境下普通民众的“营生之道”

由于受到西方制裁,伊朗国内长期面临通货膨胀率高企、货币贬值、就业机会减少和贫困加剧等问题。据世界银行公布的数据显示, 21 世纪前 10 年,约有 950 万伊朗人陷入贫困。面对宏观经济困境,许多伊朗人都在寻找其他方式来保障自己的财务管理,并逐渐对加密货币这一新兴风险资产持肯定态度。

Hamster Kombat 在伊朗的空前热度,不禁让人回想起当初 Axie Infinity 在东南亚光辉岁月。在菲律宾的失业大潮中,Axie Infinity 玩家能够通过游戏获得平均超过 300 美元的月收入,高于当地的平均薪资,而这些玩家中不乏生活在贫民窟中的底层民众。

奶头乐or软件战争?火遍伊朗的Hamster Kombat引起政要讨伐

伊朗官媒《JameJam》对 Hamster Kombat 流行现象批评称:“如果一个社会不努力工作、努力赚钱,而是玩这种游戏、寻找捷径和暴利,那么这个社会就会逐渐丧失努力和创业的文化。”

不过,对于长期处在经济下行的底层民众而言,或许他们在努力工作换来麻木之后,已经无所谓太多,种种担心和忧虑也与其全无干系。哪怕在参与了数月的 Hamster Kombat 后,到末了只是看了一场“海市蜃楼”的奇观。

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