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The Financial Circle is Embracing Knowledge Payment

Financial professionals in China are increasingly turning to knowledge monetization platforms. Notable figures like Hong Hao and Li Bei are achieving significant revenue: Hong Hao's knowledge community generated over 12.5 million RMB in two months after raising its annual fee to 1499 RMB, while Li Bei sold 200 spots for a 12,888 RMB course in just two days, earning 2.57 million RMB. This trend reflects a strategic use of "leverage"—a concept emphasizing scalable, near-zero marginal cost products like media content—to complement traditional labor and capital leverage. Both individuals leverage their macroeconomic expertise and personal branding to attract broad audiences, blending analysis with engaging content like predictions and personal anecdotes. However, their approaches differ: Hong Hao uses his platform to bolster his investment credibility amid uncertain fund performance, while Li Bei employs courses to retain clients and stabilize her asset management firm amid competitive pressures. Ultimately, this shift addresses dual needs: investors seek reliable information and emotional reassurance in noisy markets, while managers aim to cultivate loyal clients directly. As generating alpha becomes harder, selling the "map"—through subscriptions and courses—is emerging as a lucrative alternative.

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