SK Planet, a subsidiary of South Korea’s second-largest conglomerate SK Group, has announced its adoption of Moca Network’s decentralized identity infrastructure, marking a significant shift toward on-chain data ownership at scale. The company will also acquire MOCA Coin (MOCA) on the open market to support its integration, which will extend Moca’s AIR Account and AIR Identity systems to SK Planet’s 28 million users and 95,000 merchants.
The move brings zero-knowledge proof (zkproof) verification tools to SK Planet’s digital ecosystem, allowing users to verify their identities with explicit consent while keeping control of their personal data. Verified credentials will be interoperable across the broader AIR Kit ecosystem, offering new utility beyond SK’s own platforms.
SK Planet’s integration enables merchants to perform user data verification securely and privately, eliminating the need for centralized storage or third-party brokers. Kyosu Kim, Chief Business Officer at SK Planet, emphasized that this shift is not just about user rewards via MOCA Coin, but a larger alignment with global standards on privacy and identity sovereignty.
Kenneth Shek, Project Lead at Moca Network, said SK Planet’s integration of AIR Kit and zero-knowledge proofs highlights how decentralized identity can be scaled across large consumer platforms. He emphasized that enabling merchant-side verification with user consent reflects a practical model for combining privacy with utility in real-world digital ecosystems
Moca ties SK Planet and AIR Shop into Web3 identity push
The announcement follows the successful rollout of SK Planet’s OKI Club with AIR Wallet earlier this year and signals a continued shift away from Web2 data models. It also strengthens Moca Network’s enterprise momentum ahead of the launch of AIR Shop, a loyalty platform developed with Spree Finance and BookIt.com.
AIR Shop, set to go live later this year, will merge identity verification via AIR Kit with blockchain-backed loyalty points (AIR SP). The platform enables users to earn stablecoin-backed rewards worth up to 30% of purchases across travel, retail, and entertainment. SK Planet’s latest adoption of Moca tools now directly aligns its ecosystem with this next wave of verifiable, cross-platform Web3 commerce.
Moca Network is linking digital identity with blockchain rewards through partnerships like SK Planet and AIR Shop, aiming to scale verifiable on-chain access. With SK’s ecosystem now integrated, its Web3 identity strategy gains significant real-world traction.
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