Author: Crypto Weituo
"Chinese Crypto Twitter lacks KOLs. The English-speaking region at least has voices like @hosseeb, @KyleSamani, @cdixon, etc., representing institutional perspectives. The Chinese region is all self-media—this situation needs to change, or Chinese CT will become increasingly degenerate."
I might have a little say in this matter.
Because of my work with @Hertzflow_xyz, I frequently interact with various VCs, both Eastern and Western.
After interacting with them, you’ll notice a very obvious difference:
- The East cares about how your project specifically makes money—tactics, token issuance, business models, logistics logic—really looking at a project like a business;
- The West wants a story that can sell 10x, 100x returns on a broad direction.
This leads to a complete opposition in the definition of "key opinion" between East and West.
The Eastern logic is clearly about deconstructing everything. I, though not particularly talented, might be the most typical Eastern KOL.
The Western logic is about standing on the shoulders of giants—solving a well-known bottleneck in a highly valued or highly profitable industry with technology and models. (Teacher Nie Xiao said it well: those who betray me get 1 million, those loyal to me get billions—it’s just a laugh and a clap, understand? Applause).
The core of Western narratives lies in the fact that even if you know the details of these stories can’t withstand scrutiny, it doesn’t matter. Even if those stories can’t be deeply examined, it’s not important. Don’t say things that are not conducive to unity.
Because they know the real core of this narrative logic is, first, to come up with a story to忽悠 key capital into the game—then use the "infinite funds method" to launch saturation attacks on potential bottlenecks and competitors, and win.
This is why the biggest narratives, the strongest capital formations, and the highest-level stories all come from North America and are told through the mouths of Western VCs: such as high-performance L1, Rerererererestaking, Rollup, FHE, Hyperliquid, etc.
But the vast majority of the industry’s highest-volume, most profitable businesses are basically in the hands of the Eastern camp: CEXs, payments, DEXs (Pancake\Raydium), aggregators (Jupiter)...
Behind this is partly an issue of capital cost (the financing cost for North American institutions is close to 0, due to passive bag holders like pensions forced by national coercion).
But more importantly, the social environment in Europe and America is still too comfortable. Easterners have witnessed the one thousand "unnatural deaths" of the best narratives and the most牛逼 products. Our social and cultural structure is naturally more PVP than theirs.
Of course, they are now also looking to the East, and the next generation will converge with the East, albeit through different paths.
So I slightly disagree with this "degeneration theory"—the East is just different, and it’s a diverging kind of different.
Only when you can fundamentally influence others’ thinking can it be called successful opinion output.
So does this mean that Eastern KOLs challenging the narrative value of the West, which is "not so scrutinizable," and replacing it with our distinctive "value logic," would be considered success?
"Since we can’t be more like them than they are, let them try in horror to prove that they understand us better than we do."
