Polymarket has acquired crypto infrastructure firm Brahma to address liquidity imbalances and improve its on-chain trading systems. While popular markets like elections attract significant activity, niche markets suffer from low participation and unreliable pricing. The acquisition aims to distribute liquidity more evenly and enhance platform efficiency. Despite rapid growth and a valuation of $18–20 billion, driven by the 2024 election cycle, Polymarket faces inconsistent trading activity and a recent drop in market share. Competitor Kalshi, a regulated non-crypto platform, briefly captured 66% market share during the election. Polymarket continues to focus on crypto, with plans for a native token, contrasting with Kalshi’s traditional approach.

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Polymarket acquires Brahma to fix ‘liquidity imbalance’: Report

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