Strategy buys $1.25B in Bitcoin, but MSTR stock lags – Why?

ambcryptoPublished on 2026-01-13Last updated on 2026-01-13

Abstract

MicroStrategy, under Michael Saylor, began 2026 with a massive $1.25 billion Bitcoin purchase, acquiring 13,627 BTC at an average price of $91,519. The acquisition was funded through the sale of company stock, bringing its total holdings to 687,410 BTC with an overall cost basis of $75,355. Despite this aggressive accumulation reinforcing its "Bitcoin Standard" strategy, the company's stock (MSTR) has significantly lagged. While Bitcoin held above $92,000, MSTR stock had retraced 60% from its July 2025 peak, though it showed a slight short-term rebound. The move was followed by a cryptic "Big Orange" post from Saylor, cementing the firm's dominant position in the corporate Bitcoin landscape.

For much of late 2025, Michael Saylor’s strategy was hindered by a volatile final quarter and the effects of an MSCI index exclusion cycle.

As 2026 begins, that pause appears to be fading away.

Strategy’s new Bitcoin purchase

According to a fresh SEC filing, the company has kicked off 2026 with a massive $1.25 billion acquisition. The firm scooped up 13,627 Bitcoin [BTC] at a premium average of $91,519.

That said, the company funded the $1.25 billion acquisition through a dual-track stock sale, offloading 6.8 million MSTR shares and generating $1.13 billion in net proceeds.

It also sold 1.2 million shares of its Series A Perpetual Preferred Stock, trading under the ticker STRC, raising an additional $119.1 million.

This aggressive financing pushed Strategy’s total BTC holdings to a staggering 687,410 BTC.

While the latest purchase carried an average price of $91,519 per Bitcoin, the firm’s overall cost basis remains a solid $75,355.

Together, these figures reinforce Strategy’s Bitcoin Standard approach, one that has been influencing various corporations since 2020.

Stock stress continues

However, the bigger picture reveals a stark divergence between the underlying asset and the company’s stock performance.

While Bitcoin has maintained its grip on the $92,000 level, trading at $92,118.27 at press time, MSTR stock was testing hard waters.

After reaching a peak of $455.90 in July 2025, MSTR has faced a prolonged decline and was trading near $162.23.

The 60% retracement from its highs indicates that the “Saylor Premium” is being tested by the market.

Despite this sustained downward pressure, there are early signs of a short‐term rebound, with the stock rising 4.90%, according to Google Finance data.

More BTC purchases

Strategy’s latest Bitcoin purchase came after the firm’s holdings reached exactly 673,783 BTC on the 5th of January 2026.

Adding to the momentum, founder Saylor further stirred the community with a cryptic two-word post on X, stating,

“Big Orange.”

As expected, the post reinforced the company’s positioning as the undisputed heavyweight of the Bitcoin Standard era.

Final Thoughts

  • The end of 2025 marked a recalibration, enabling Strategy to reset before deploying capital at an unprecedented scale.
  • Unlike ETFs, Strategy internalizes volatility, absorbing price swings while steadily expanding its share of Bitcoin supply.

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Related Questions

QHow much Bitcoin did Strategy purchase in early 2026 and at what average price?

AStrategy purchased 13,627 Bitcoin at an average price of $91,519.

QWhat was the primary method used by Strategy to fund its $1.25 billion Bitcoin acquisition?

AThe company funded the acquisition through a dual-track stock sale, offloading 6.8 million MSTR shares and 1.2 million shares of its Series A Perpetual Preferred Stock.

QWhat is the overall cost basis for Strategy's total Bitcoin holdings after the latest purchase?

AThe firm's overall cost basis for its Bitcoin holdings is $75,355.

QDespite Bitcoin's price holding above $92,000, what was the significant issue with MSTR stock performance mentioned in the article?

AMSTR stock had retraced 60% from its July 2025 peak and was trading near $162.23, indicating the 'Saylor Premium' was being tested by the market.

QWhat cryptic message did Michael Saylor post on X, and what did it reinforce about his company?

AMichael Saylor posted 'Big Orange,' which reinforced the company's positioning as the undisputed heavyweight of the Bitcoin Standard era.

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