Popular Attorney Reveals Why Ripple Was Unable To Push XRP All These Years

bitcoinistPublished on 2026-01-14Last updated on 2026-01-14

Abstract

A prominent legal expert, Bill Morgan, reveals that Ripple was unable to promote XRP or the XRP Ledger for years due to fear of SEC litigation over unregistered securities, despite which the SEC still sued them. This lack of promotion hindered XRP ecosystem publicity, while other cryptocurrencies like Bitcoin and Ethereum were promoted without such constraints. Even today, Ripple's promotion remains subdued, often conducted indirectly through acquisitions and its stablecoin, RLUSD. Despite this, Ripple's CEO, Brad Garlinghouse, has reaffirmed that XRP remains central to the company's long-term vision of enabling the "Internet of Value," focusing on infrastructure rather than short-term cycles.

Famous legal expert Bill Morgan has highlighted how Ripple was unable to promote XRP over the past few years due to its former legal battle against the U.S. Securities and Exchange Commission (SEC).

Why Ripple Was Unable To Promote XRP In The Past

In an X post, Bill Morgan stated that Ripple could not promote XRP or the XRP Ledger in the past for fear of being sued by the SEC for promoting and offering an unregistered security. He noted that despite that, the company was still sued by the regulator. The lawyer’s response followed XRPL stakeholder Wietse’s comments about how the XRPL has a track record of regularly being too early and also being too late.

Wietse made this comment after XRP community member Crypto Eri pointed out that the XRP Ledger has supported tokenized gold since, though it hasn’t received enough publicity. Wietse added that the network is too early for people to notice and realize how great certain things are, and too late for others, causing too little, too late catch-up.

However, Bill Morgan believes that XRP and XRP Ledger would have gotten more publicity if Ripple had been able to actively promote the altcoin in the past. He noted that during the SEC lawsuit, the crypto firm barely mentioned XRP. Meanwhile, the lawyer noted that Bitcoin, Ethereum, and other cryptos were promoted with impunity and that former SEC official Bill Hinman effectively promoted ETH while in office.

The lawyer added that, to this day, Ripple’s promotion of XRP and the XRP Ledger remains muted. He stated that the company does it by stealth under the cover of acquisitions and RLUSD. Morgan believes that this is nothing compared to how Michael Saylor actively talks about and promotes Bitcoin.

XRP Is Still At The Centre Of Ripple’s Vision

Ripple has, in recent times, reiterated that XRP is at the centre of its vision. In his New Year’s message, the firm’s CEO, Brad Garlinghouse, stated that the altcoin has been and will continue to be the heartbeat of that vision. This came as he noted that their two major acquisitions last year, Ripple Prime and GTreasury, will greatly accelerate and expand their ability to deliver on their vision, which is to enable the Internet of Value.

He added that building and using crypto infrastructure, updating their global financial plumbing, and rethinking legacy systems don’t happen overnight. As such, they will continue to take the long view of what crypto-based assets such as XRP and RLUSD can do rather than chasing cycles and hype.

At the time of writing, the XRP price is trading at around $2.16, up over 5% in the last 24 hours, according to data from CoinMarketCap.

XRP trading at $2.14 on the 1D chart | Source: XRPUSDT on Tradingview.com

Related Questions

QWhy was Ripple unable to promote XRP in the past according to Bill Morgan?

ARipple was unable to promote XRP or the XRP Ledger in the company feared being sued by the U.S. SEC for promoting and offering an unregistered security.

QWhat did Wietse say about the XRP Ledger's track record?

AWietse stated that the XRPL has a track record of regularly being too early for people to notice its innovations and too late for others, resulting in a 'too little, too late' catch-up.

QHow does Bill Morgan compare Ripple's promotion of XRP to other cryptocurrencies?

ABill Morgan noted that Bitcoin, Ethereum, and other cryptos were promoted with impunity, and that former SEC official Bill Hinman effectively promoted ETH while in office, while Ripple's promotion of XRP remains muted.

QWhat did Ripple's CEO, Brad Garlinghouse, state about XRP's role in the company's vision?

ABrad Garlinghouse stated that XRP has been and will continue to be the heartbeat of Ripple's vision to enable the Internet of Value.

QWhat is the current price of XRP as mentioned in the article?

AAt the time of writing, the XRP price is trading at around $2.16, up over 5% in the last 24 hours.

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