Controversial Internet Celebrity Investor Launches Meme Coin, Frenzy Fades as Quickly as It Started

marsbitPublished on 2026-08-26Last updated on 2026-08-26

Abstract

Controversial former pharmaceutical executive Martin Shkreli, known as "Pharma Bro," recently announced his entry onto the Solana meme coin platform Pump.fun, sparking a brief frenzy. His posts garnered hundreds of thousands of views, and Pump.fun reported his account achieved over 6,000% gains in a day. However, the meme coins he launched, MARTIN and CITRINI, subsequently crashed by over 94% from their peaks within a day. This pattern mirrors Shkreli's past involvement with failed meme coins like MSI in 2022 and DJT in 2024, where prices plummeted over 90% following large wallet sell-offs. Despite followers posting significant losses in the comments, Shkreli responded with evasive or dismissive remarks, refusing to acknowledge responsibility. The episode highlights the volatile and often predatory nature of celebrity-promoted meme coin schemes.

Written by: Protos

Compiled by: Chopper, Foresight News

On Monday, Martin Shkreli announced on X that he would join the Solana Meme coin launch platform Pump.fun and begin live-streaming his trading, a post that garnered over 700,000 views. (Note: Martin Shkreli, nicknamed 'Pharma Bro', is a highly controversial former pharmaceutical executive and hedge fund manager in the United States, infamous for drastically hiking the price of a life-saving drug. After serving prison time for securities fraud, he has frequently launched Meme coins, causing market turbulence.)

The official Pump.fun account promptly reposted congratulations, stating that his account achieved a 6263% profit in just one day, with wallet assets reaching $1.6 million.

At the time of writing, CITRINI, which he created, and MARTIN, named after him, have both plummeted at least 94% from their previous day's highs.

Earlier this month, Martin Shkreli made headlines for shorting Moderna, garnering significant attention from traders. Unfortunately, shortly after he claimed 'I casually shorted this stock at $80', Moderna announced positive Phase III clinical trial results, causing its stock price to surge significantly. Moderna's current stock price has precisely doubled from Martin Shkreli's $80 entry point.

MARTIN, CITRINI, DJT & MSI

A chart showing a continuous price decline is nothing new for Martin Shkreli. In 2024, another Solana Meme coin associated with him, DJT, similarly experienced a wallet dump and price crash. In 2022, an Ethereum token linked to him, MSI, performed even worse. The script of followers buying in and losing over 90% has repeated itself.

CITRINI was launched by Martin Shkreli during a live stream. Multiple viewers described it as more of a farce, yet it resulted in real losses for many. From yesterday to today, he continued live-streaming his trades on X and his Pump.fun profile page, with tens of thousands of viewers watching. On the other side of these trades were mostly anonymous wallets attempting to profit from the short-term pump generated by his endorsement.

The Meme coin MARTIN launched on Monday, peaking at $0.0031 that same day. By Tuesday morning, the price had fallen sharply, with its market capitalization shrinking to approximately $150,000. CITRINI followed a similar pattern, its price dropping from $0.0031 to $0.000087, a decline of 97%.

The Repeated Loss-making Script

In the comments section of Martin Shkreli's announcement post, users posted screenshots showing 95% losses, accusing him of endorsing scam projects.

Faced with complaints on social media, Martin Shkreli maintained his consistent, vague, and slick communication style, often replying with short sentences and acknowledging no wrongdoing. When a follower lamented their losses in the comments, he showed no remorse, simply retorting: 'How did you lose 97%?'

Countless followers have lost money on Martin Shkreli-related Meme coins, and nearly every one of his responses leaves room for ambiguous excuses.

CITRINI is not the first token associated with Martin Shkreli to crash. In July 2022, he launched Martin Shkreli Inu (MSI), which reached an all-time high near $0.0000343. On August 12 of the same year, a wallet linked to Martin Shkreli dumped over 160 billion MSI tokens in one go. According to Bloomberg, the token price plummeted over 90% in a single day. Martin Shkreli claimed his account was hacked and he was not the seller. Regardless of the truth, MSI's current price is down over 95% from its all-time high.

Two years later, in June 2024, Martin Shkreli was exposed as the key figure behind another Meme coin, DJT. This Solana Meme coin surged on rumors of Barron Trump's involvement, though Trump's son never publicly stated participation. On August 6, 2024, a wallet associated with the contract deployer dumped approximately $2 million worth of DJT, wiping out the majority of its $55 million total market capitalization within minutes. DJT now trades below $0.000033, down over 98% from its all-time high.

Related Questions

QWho is Martin Shkreli and why is he a controversial figure?

AMartin Shkreli, also known as 'Pharma Bro,' is a former hedge fund manager and pharmaceutical executive infamous for drastically increasing the price of a life-saving drug. He later served prison time for securities fraud. Post-release, he has frequently launched Meme coins, often resulting in significant market volatility and investor losses.

QWhat recent action did Martin Shkreli take on Pump.fun, and what was the initial result?

AMartin Shkreli announced his entry into the Solana Meme coin platform Pump.fun via a post on platform X, which received over 700,000 views. He began live-streaming his trading activities. Pump.fun's official account congratulated him, noting his account achieved a 6263% gain in one day, with his wallet assets reaching $1.6 million.

QWhat happened to the prices of the CITRINI and MARTIN Meme coins associated with Shkreli?

AThe prices of CITRINI and MARTIN Meme coins plummeted significantly after their initial surges. By the time of writing, both had fallen at least 94% from their previous highs. CITRINI specifically dropped 97%, from $0.0031 to $0.000087.

QHow did Martin Shkreli respond to followers complaining about their losses on his endorsed Meme coins?

AMartin Shkreli responded to complaints about losses with vague and evasive communication. When a follower lamented a 97% loss, he did not apologize but instead questioned, 'How did you lose 97%?' His responses typically leave room for辩解 and do not acknowledge responsibility for the losses.

QWhat are two other Meme coin projects linked to Martin Shkreli that experienced similar price crashes?

ATwo other Meme coin projects linked to Martin Shkreli that crashed are Martin Shkreli Inu (MSI), an Ethereum token launched in 2022, which dropped over 95% from its peak following a large wallet sell-off, and DJT, a Solana Meme coin from 2024, which lost over 98% of its value after a suspected insider wallet dumped tokens worth around $2 million.

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