探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

Odaily星球日报Published on 2024-09-12Last updated on 2024-09-12

Abstract

没有热点叙事的小市值meme是如何从0开始运营的？

BlockBeats 在今日更新的《Alpha 早报｜ 9 月 11 日你需要知道的所有市场动向及资讯》中提到了 meme 币$abcde，其上线不到一个月涨幅超 50 倍，近四天涨幅达 3 倍，最高市值 340 万美元。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

abcde 是一个以字母「abcdefghijkmnopqrstuvwxyz」命名的 memecoin 项目。一般来说，能够在近一个月的周期里保持上涨趋势的 meme 币比较难得，要么是靠所属叙事热度、要么靠不断凝聚的社区文化，abcde 属于后者。在 24 小时涨幅近 80% 后，abcde 得到了更多的关注，之后未必能继续保持上涨走势。但从运营角度看，abcde 的运营方式对社区寻找下一个 alpha meme 具有参考意义。

运营服务器、卖周边、捐水井

abcde 项目方运营着一个 Minecraft 服务器 abcde craft，并为这个服务器开通了官方推特账号。据称到 8 月 30 日，其运营状态已经扭亏为盈，收入 100 美元。截至撰稿时，这个 abcde craft 的 discord 社区中有 171 位成员，目前还正在举行奖池为 10 万美元的赛季活动。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

根据 abcde 的介绍，其终极目标是通过旗下产品线（包括 Minecraft、Roblox 等游戏服务器）的收益，逐步减少代币供应，计划未来可能还会增加 CS Surfing 和 Rust 等服务器。

除了游戏服务器，abcde 官方还表示将涉足 3D 模型、漫画书、周边产品、A-Z 学习卡等多种盈利渠道。比如 9 月 2 日，ABCDE 上线了商品售卖渠道，售卖从背包、帽子、卫衣到鼠标垫、水杯等一系列 abcde 周边产品。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

这些「业务」主要是向持有者展示项目方回购代币的资金来源，除此之外，abcde 还推进了慈善工作，与比特币曼德拉基金会合作在尼日利亚的一个村庄捐了一口水井，为当地居民提供了未来 30 年的饮用水。在文档中，abcde 还表示将在未来继续实现翻修学校、赞助运动队等慈善举措。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

继 Vitalik 在上个月卖出了当时持仓的所有 meme 币并将收益捐给慈善事业后，做慈善也成为了各种 meme 币团队在近期爱用的一个运营方式。

持仓筹码及团队背景

abcde 团队称上线时销毁了 7.2% 的代币，并直接在文档中标明了前 2 位持有者，表示其中一位已经通过 Lockedsupply.fyi（Coinbase 支持的锁定协议）锁定代币。abcde 项目方还宣布将基于产品收入对代币进行每 120 天进行一次回购销毁。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

根据 gmgn 和 Dexcreener 数据显示，abcde 的前 70 买家中已有 61 个交易者全部卖出，当前持仓份额为 0.96% 。目前频繁买入的大户地址为 AyXeD...Emh 和 7 QpAx...dya。二者均为 abcde 的早期买家，在早期入场获利后快速退出，之后分批加仓。昨日 abcde 24 小时拉升 80% 之前，这两个地址也都各有两笔加仓操作。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

除了运营之外，abcde 能够维持热度的最重要原因在于有数个 KOL 为其喊单，9 月初，粉丝量为 13K 的 @dillyxcooks、15K 的 @beaverd 和 142K 的 @orangie 都发表了关于 abcde 的推文。

BlockBeats 从这些喊单者的 KOL 互动区发现了 abcde 开发者 divine farmer（@shouldIgothere）的身影，在这些 KOL 发布相关推文之前几天，divine farmer 多次在他们的评论区推荐 abcde，并希望加入 @orangie 的社群。

探秘Meme币运营新方式：卖周边+游戏服务器，1个月涨幅50倍

另外，divine farmer 在推出 abcde 之前还曾是 meme 币 mog 和 wojak 的忠实社区成员，曾频繁发布相关内容并与 meme 社区进行互动，这也在一定程度上为其运营 abcde 项目奠定了不错的「路人缘」。

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