载入历史,YC新项目屠榜Product Hunt,病毒营销玩出新高度

深潮Published on 2024-08-09Last updated on 2024-08-09

Product Hunt上 AI 产品榜历史第一即将刷新。

Product Hunt 上 AI 产品榜历史第一即将刷新。

自然语言搭建 AI 应用的项目 Wordware 已经拿到了 6800+ 的投票,目前年榜第一,领先第二名两千多票,往前追溯,比它 upvote 高的在 2018 年,Notion 2.0。

这是一个像 Notion 一样颠覆的产品吗?

产品 Launch 时,PH CEO 一度怀疑他们作弊,发了邮件警告:

第一封邮件:

注意,我们发现硬件上有一些可疑的投票活动,我们的一些系统正在启动(你可能会看到投票数略有减少)。您或代表您的人是否购买了赞成票?如果是的话,能否让它停止?

如果没有,不用担心,我们的系统会将其移除。必须保持游戏公平。

总的来说,恭喜你的 launch - 看起来社区的关注度很高!期待周一的 demo。

四分钟后,第二封邮件:

我话说早了... 看起来你们正在迅速传播!😂

一级病毒传播:使您的网站崩溃。

二级病毒传播:使 Product Hunt 崩溃。

没过多久,PH CEO 与 Wordware 创始人热情相拥:

没有违反 PH 的规定,没有长期混迹 PH 社区,他们是怎么做到的?

01 病毒传播的产品带来 400 万用户

一款根据推特(X)内容来分析账号性格的 AI Agent,因为吐槽犀利最近在推特上大火。

目前上线 8 天,已经吸引 426 万用户。

这个 Twitter Agent 甚至带火了搭建 agent 的这个网站 Wordware,产品最初发布在 Product Hunt 上反响平平,却因为推特 agent 在推特上大火之后反哺了 PH 的成绩,目前 Product Hunt 上已经有超过 6800 的点赞,成为本周最热门的产品。

Wordware 是一个集成开发环境(IDE)的应用搭建平台,主打让任何人通过自然语言编程构建复杂的 AI Agent 和应用。正如 AI 大神 Andrej Karpathy 之前所说,「最火的编程语言是英语」,而 Wordware 就是这句话的最佳实例,用文字搭建自己的 AI Agent,人人都可以成为 AI 开发者。

02 因为吐槽而大火的推特 AI Agent

这个推特 AI Agent 其实是 Wordware 的开发者用自己的平台搭建的副业产品,只需要用户提交自己的推特账户,AI Agent 在阅读你的所有推文后,它将使用大型语言模型比如 ChatGPT 来分析你的个性,然后创建一个带有分析结果的网页。

分析结果包含了你的很多内容,比方说你的优劣势(Strengths、Weaknesses),你对生活的态度,你对金钱的态度、你的健康情况、你最喜欢的人、最大的目标、喜欢什么动物、职业情况如何等等。

比如对马斯克的分析:

分析结果的语言与用户的内容保持一致,图片里的中文为网页翻译结果。

52 岁、男性企业家、火箭、特斯拉、火星、争议、直言不讳、网红,可以说,这些词都很符合了。

比如 Sam Altman 的分析结果:

AI 的传道者、拯救世界、预言家,怎么说呢,真的很精准的感觉。

我们找了一个中文推特的知名账号,@阑夕,Agent 的分析结果也自动变成了中文:

不过,如果想看到完整的分析结果,需要额外支付 2.99 美元才能解锁。

这款 Agent 产品的核心逻辑其实非常简单:提示词 + 推特 API + AI,主打犀利吐槽、猎奇有趣,命中了最大量的推特用户群体:18-29 岁。

网站在本月 7 号爆火了一把,当天的流量超过了 100 万人次,创始人分享说,整个增长主要是因为他们在 Wordware 平台上改了一句提示词:以大多数推文所用的语言进行回复(Respond in the language that most tweets are written in)。

创始人 Filip 认为,虽然 Twitter AI Agent 是一个副业项目,但是它在搜索引擎优化、品牌认知度、大量合格的销售线索、收入等方面产生了巨大的价值。

而正是因为这个的爆火,让 Wordware 这款产品被人所熟知,成为了 PH 本周热门产品。

03 让不懂代码的人可以开发自己的 AI 应用

Wordware 是个什么样的产品?

借用公众号「子非 AI」的一句话介绍:

想象一下,你只需像写 Notion 文档一样,用清晰的语言描述你的需求,就能构建出功能强大的 AI Agent,自动完成复杂的任务、提升你的工作效率、甚至创造新的商业模式。这正是 Wordware 为你带来的未来。

Wordware 联合创始人 Filip 是这么介绍的:

设想一下,如果每位员工都能为公司实施他们最出色的 AI 创意,潜力将何其巨大。借助 Wordware,你每季度可以测试数百种 AI 工具,推动创新与效率的提升。

两位创始人 Filip Kozera 、Robert 在剑桥结识,因为同样对机器学习和大语言模型感兴趣而成为朋友,对于一个 AI 能改变行业的未来很感兴趣。

两人很早就开始使用一些早期的大型语言模型,如 BERT 和 GPT-2。Robert 是 FiveAI 公司的早期工程师之一,该公司后来被博世收购。而他自己之前的创业项目总共融了超过 1000 万美元的资金。

他们认为,未来人工智能将无缝集成到日常业务运营中,推动效率、改进和增长。因此其使命是为企业提供充分发挥人工智能潜力所需的工具和洞察力。核心理念之一是让领域专家参与人工智能应用的开发,而坚持的另一个关键原则是必须让人类参与其中。

在 Wordware 上构建的应用程序为「WordApps」,因为可以使用自然语言来构建。其核心信念是领域专家而不是工程师——知道好的大语言模型 (LLM) 输出是什么样子。比方说,构建法律 SaaS 的律师需要深度参与这一过程,而直接在代码库中工作或与工程师反复沟通并不是正确的方式。

构建界面

除了这个推特 Agent,Wordware 网站上还提供了一些其它 Agent 的模版,你可以直接用这些模版来上手开发一些应用。

对于想要开发 AI 应用或者 agent 的用户来说,Wordware 的不同之处在于:

  • Notion-like 的直观界面:拖拽就可以搞定你的 workflow,没有编程经验也没有任何问题

  • 专业的技术能力支持:循环、分支或者结构化生成,可以方便使用各种判断语句,还可以自定义代码。

  • 集成各种大语言模型:Wordware 支持各家的大语言模型,GPT、Claude、Llama、Gemini 等等。

  • 默认多模态:无缝整合文本、图像、音频和视频在 agent 中,文本生成视频或者图片更简单。

  • 一键部署:提供一键部署功能,轻松把搭建的 agent 部署在云端。

官网展示的一些用户开发的 WordApps

Wordware 的核心,就是降低开发应用的门槛,让更多不懂代码的人员也可以根据自己的需求开发自己想要的应用。

毕竟,每个人都有一个自己的产品梦。

官网:https://www.wordware.ai/

04 期待的 AI 应用大爆发尚未来临,但不用担心

2024 年,似乎所有人都在等待 AI 的 super-app 或者 killer-app,甚至都有不少开发者对此有点绝望了。

比如推特上有位开发者就悲观的表示:

大家都在等待 AI 时代的微信、抖音和今日头条,甚至滴滴出行,似乎认为它们应该就在今年诞生。

大家都觉得,现在这些 chatbot、AI 陪聊、塔罗牌等等的应用真的太简单了!

但 AI 大神 Andrej Karpathy 不这么认为,他认为现阶段的 AI 应用生态跟 iOS 早期特别类似:

我对这一点的看法在最近的一次红杉活动中有所改变,他们将其与 iOS 进行了比较。App Store 最初的大约三年里充斥着各种花哨的应用。我认为,对于新事物,人们需要一段时间来消化理解,弄清楚它的本质和非本质,并将其包装成产品。

上线 1 年多的 App Store,让人眼花缭乱的应用,如今好多都不在了。

2007 年,初代 iPhone 诞生。

2008 年,App Store 上线。

2009 年,iPhone OS 3.0 更新,App Store 已经上线八个月,拥有 25,000 款应用,累计下载量达到 8 亿次。

2010 年,微信还未诞生,支付宝 app 还没普及,拼多多、美团等 app 还没出现。

2010-2013 年,长期霸榜的 app 是手机管家、视频播放工具、wifi 连接助手,今天已经都是系统自带的功能了,它们解决了阶段性的需求,但也为应用生态位的繁荣做出了自己的贡献。

如果对照 AI 的发展脉络,2022 年 ChatGPT 诞生,如今我们还处在手电筒、手机管家甚至锁屏助手和汤姆猫流行的时间点。

也正因此,Wordware 这样的平台,让普通人可以无门槛开发自己的 AI 应用。

换句话说,也许正如 Karpathy 所说,未来「最火的编程语言是英语」。

人人都可以开发自己的应用的时代,AI 应用大爆发迟早会来。

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