Meta继续输血元宇宙 负责人坚称走在正确的道路上

巴比特Published on 2022-12-20Last updated on 2022-12-20

Abstract

尽管受到外界越来越多的质疑,Meta Platforms Inc.仍表示明年将继续把公司20%的支出用于“元宇宙”项目“Reality Labs”上。

尽管受到外界越来越多的质疑,Meta Platforms Inc.仍表示明年将继续把公司20%的支出用于“元宇宙”项目“Reality Labs”上。

当地时间周一(12月19日),Meta首席技术官兼Reality Labs负责人Andrew Bosworth在公司官方博客上发文表示,未来Meta将延续今年三季度的支出方向——80%的投资将用于支持核心业务“应用程序家族”,而另外20%仍将用于Reality Labs。

由于全球性的高通胀以及美联储超出全球平均水平的货币紧缩力度,年初至今,Meta的股价累计下跌了近65%。

11月,公司首席执行官扎克伯格宣布了高达1.1万人的裁员计划,并着手削减非必要支出。

元宇宙昂贵押注屡遭质疑

与此同时,一些投资者也开始质疑扎克伯格对元宇宙项目的昂贵押注。去年10月,Facebook改名为Meta时,扎克伯格宣布了对Reality Labs每年100亿美元的投入额。

根据公司三季报,Reality Labs今年前九个月的总亏损已经高达94亿美元,而同一时期包括Facebook、Instagram在内的“应用程序家族”挣回了约320亿美元。

但Facebook等社交平台也正面临广告流失严重的问题,可以说,自身难保的“应用程序家族”向元宇宙项目输了自己近30%的血。

Bosworth也承认,Meta的2022年比公司先前预期的更难,“引发了对我们业务支出的怀疑风暴”。

“继续支持元宇宙项目是有意义的”

他写道,一些企业在经济形势转变时会降低追求的目标,这种短期思维会带来灾难性后果:放弃创新的公司被掏空,满足于业务现状的公司停止发展。但这并不是硅谷的主旋律。

Bosworth指出,Meta对元宇宙这项未来技术进行20%的投资是有意义的。“随着新设备未来投放市场,相信我们的行业将进入一个增长和竞争的新时代,这将为用户和开发者社区带来巨大的利益。”

他写道,“目前我们发布的VR硬件和软件只是冰山一角,最好的日子还在后头。”今年11月,扎克伯格在内部交流中表示,伟大的增强现实(AR)头显将在十年后出现,公司的元宇宙业务最具潜力和价值。

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