PRESIDENT TRUMP’S MEME COIN EXPERIMENT In the day

PRESIDENT TRUMP’S MEME COIN EXPERIMENT

In the days leading up to his Jan. 20, 2025, inauguration, President Trump unveiled official trump (TRUMP) at a flashy “ Crypto Ball” event, marking an unprecedented crossover between presidential branding and crypto markets. Launched on the Solana blockchain, the token entered trading with the kind of momentum most meme coins can only dream of.

Within 48 hours of launch on Jan. 17, TRUMP rocketed to an all-time high of $73.43, briefly amassing a market capitalization north of $8.7 billion by Inauguration Day. For a moment, it ranked as the third-largest meme coin globally, trailing only dogecoin (DOGE) and shiba inu (SHIB).

The framing was deliberate: TRUMP was pitched as a “digital collectible,” not an investment, designed to rally supporters around Trump’s political identity rather than any promised utility.