Trump Media and Technology Group (TMTG), the parent company of Truth Social, has officially filed trademark applications for a series of financial products under the “Truth.Fi” brand. These offerings include:

• Truth.Fi Made in America ETF & SMA
• Truth.Fi U.S. Energy Independence ETF & SMA
• Truth.Fi Bitcoin Plus ETF & SMA

According to the Feb. 6 announcement, TMTG’s move is part of a broader effort to provide investors with alternatives to what it describes as “woke funds” and financial institutions that engage in “debanking.” Devin Nunes, TMTG’s chairman and former Republican congressman, emphasized that the initiative is focused on backing American industry and competitive financial products.

The Made in America ETF could be the much-discussed and highly anticipated investment vehicle for American-based crypto companies. These American-made digital assets would include Ripple’s XRP and Solana, and the stablecoin USDC. It could be seen as a strategic reserve for digital assets based in America, simply in an ETF form.

“We’re offering investments in American energy, manufacturing, and other firms that provide a viable alternative to the ESG-driven funds dominating Wall Street,” Nunes said. “This also includes exploring strategies related to Bitcoin.”