AFFITRUM Combines AI and Blockchain to Combat Ad Fraud in the Digital Advertising Industry

07/15 11:35

Miami-based technology company AFFITRUM has developed an AI and blockchain solution to tackle ad fraud in the advertising industry. The system uses AI algorithms to analyse data in real-time, detecting and preventing fraudulent activities with accuracy. The integration of blockchain technology provides an immutable and transparent ledger, enabling advertisers and publishers to verify the authenticity and integrity of ad impressions, clicks and conversions. Key features of AFFITRUM's solution include advanced fraud detection, real-time monitoring and prevention, transparency and auditability, and enhanced trust and collaboration. The company is currently offering a public presale of its Affitrum Protocol, which includes four dApps.
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