Layer3: Shaping the Future of Attention Economy

Abstract

Layer3 is a Web3 marketing platform that bridges users and Web3 projects.

Layer3 has established partnerships many projects and now boasts more than 1.1 million active users.

Layer3's native token is L3, which features an innovative staking model called Layered Staking.

What Is Layer3

Layer3 is a Web3 marketing platform that bridges on-chain and off-chain operations. It directs users to experience Web3 products while channeling traffic to projects. Users can earn experience points (XP), Layer3 achievements, and commemorative NFTs as rewards for completing tasks on the platform. Layer3 has introduced a new token economy model, blending GameFi with the attention economy.

Since its launch, Layer3 has established partnerships with over 100 projects and now boasts more than 1.1 million active users. In mid-June 2024, Layer3 announced the completion of a $15 million Series A funding round, led by ParaFi and Greenfield Capital, with participation from Electric Capital, Immutable, Lattice, Tioga, LeadBlock, and Amber.

Layer3's Underlying Technologies and Advantages

Essentially, Layer3 operates similarly to an ad distribution platform, with its primary function being to direct traffic for projects. Motivated by the potential for airdrops or rewards, users can complete a range of incentive tasks posted by projects on the Layer3 platform. In exchange, they receive experience points (XP), token rewards, or NFTs. To acquire users, projects may also collaborate with the Layer3 platform, paying a certain fee to the platform and providing incentives to users. Currently, Layer3 supports a variety of ecosystems, including Base, Arbitrum, zkSync, Solana, Ethereum, Op Mainnet, Scroll, and more. The platform also partners with some of the most influential projects in the market, such as Aave, Uniswap, and others.

Layer3 offers a user-friendly experience for both projects and users. Any project seeking to integrate with Layer3 can do so effortlessly by adding just two lines of code to their native website. Additionally, anyone can easily embed tasks or streaks into their blogs, technical guides, or internal documents simply by pasting a link—no extra code required. This provides the most cost-effective promotional solution for smaller projects. For users, Layer3 delivers all the tools needed to complete on-chain tasks with ease.

As a bridge connecting ToC and ToB, Layer3 offers an efficient channel for both parties to match their needs effectively. With new protocols bringing in fresh users, these users, in turn, attract even more protocols, driving the continuous growth and expansion of Layer3.

Layer3 Tokenomics

Layer3's native token is L3, with a total supply of 3,333,333,333 tokens. As for token distribution, a significant 51% is allocated to the community, while advisors hold 0.5%, investors 23.2%, and core contributors 25.3%. L3's deflationary tokenomics, activity-based rewards, utility, and staking drivers create a self-sustaining ecosystem where token value aligns with network growth and user engagement.

L3 features an innovative staking model, known as Layered Staking. Its main design points are as follows: Combining staking amount and staking time to calculate passive income. Additionally, by staking and actively using Layer3, users will earn other increased utility and L3 staking rewards. This mechanism ensures that active participants earn more L3 over time, fostering long-term engagement and community growth.