Original | Odaily Planet Daily (@OdailyChina)
Author | Golem (@web3_golem)
Uniswap is set to launch a token launch platform on Robinhood Chain.
On July 30th, Uniswap launched the Robinhood Chain Meme aggregation tab "Launches" on its official website. Users can view Meme tokens launched on Robinhood Chain by different launch platforms such as Bankr, Pons, Long, etc. As the trading infrastructure behind Robinhood Chain Memes, it seemed Uniswap was still practicing "restraint," not competing for market share with launch platforms. However, the community discovered it has been secretly "recruiting."
On July 31st, according to disclosures by crypto KOL "0xSLK," Uniswap is developing a token launch platform named Pools.trade on Robinhood Chain. The official website is already live but the product has not officially opened. The Pools.trade website interface only features a frog "playing" by a pond and the words "Coming soon."
"0xSLK" also found that the Pools.trade domain was registered on July 17, 2026, and the website uses a noindex tag , meaning Uniswap is deliberately hiding this matter. (Odaily Note: noindex is an instruction for search engines; when a search engine crawler sees this instruction, it can crawl the webpage but will not index it or display it in search results.)
This "protesting too much" approach further piqued the community's curiosity. @0xSLK discovered that the frog video file on the website is located under a path named rh-cca/frong.mp4. Pools.trade also contains numerous internal strings prefixed with rhcca.*, almost certainly indicating that "rh" refers to Robinhood. "cca" likely stands for Uniswap's Continuous Clearance Auction. Subsequently, the community even found the product slogan "Pools - create a token on Robinhood Chain" within the Pools.trade front-end code.
Seeing that it could no longer be concealed, on August 4th, Uniswap founder Hayden Adams, when asked by the community about when Pools.trade would open, simply and directly responded "very soon," confirming all the community's previous speculations.
Introduction to Pools.trade Mechanism
According to disclosures by crypto KOL "0xSLK," Pools.trade is expected to have two token launch modes after its official launch.
Crowd Launch
Crowd Launch employs a 4-hour auction mechanism with a fixed supply of 10 billion tokens. 50% of the tokens are allocated for the auction, and the remaining 50%, along with the raised funds, are used to establish a Uniswap v4 liquidity pool, which will be permanently locked. If the token's market capitalization reaches $50,000, it can migrate to Uniswap and open for trading; otherwise, participants can receive a full refund.
This auction uses time-weighted bidding, aiming to ensure all participants receive the same final clearing price while reducing bottom-fishing behavior.
Instant Launch
Instant Launch is more similar to Pump.fun's Bonding Curve model, allowing users to trade immediately. 80% of the token supply is for user trading, and the remaining 20% is for liquidity building. Similarly, after reaching a market cap of $50,000, it can migrate to Uniswap v4. Unlike Crowd Launch, Instant Launch has no deadline and no refunds.
Additionally, @0xSLK discovered more information, such as the ability to raise funds using ETH and USDG, a protocol fee of 0.25%, and a creator fee of 0.05%.
Pools-related on-chain infrastructure has been deployed to Robinhood Chain. Uniswap's official documentation shows related contracts including CCA Factory, LiquidityLauncher, and LBPStrategy. Currently, the community has discovered that it is possible to bypass the Pools.trade front-end to issue tokens. Data shows that Pools.trade has already completed hundreds of token creations and migrations. Several Pools-related concept Meme coins have also appeared on the market, but none have been officially claimed.
Uniswap Not Content with Being Just Behind the Scenes
Why would Uniswap want to compete for business with launch platforms on Robinhood Chain?
Uniswap does have its place within the Robinhood Chain ecosystem, firmly holding the top position in DEX. According to Dune data, over 95% of DEX transactions on Robinhood Chain occur on Uniswap. Since Robinhood Chain went live, trading volume on Uniswap protocol for Robinhood Chain has exceeded $10 billion.
On paper, the numbers look impressive—Uniswap handles the majority of transactions on Robinhood Chain—but its revenue does not match its effort.
According to DeFiLlama data, Uniswap's total revenue over the past 30 days is $4.45 million, while Robinhood Chain launch platform Flap's revenue is $4.41 million, and Pons's revenue is $4.32 million. While the revenue seems respectable on the surface, it's important to consider that this is Uniswap's total revenue across all EVM chains over the past 30 days. Flap and Pons operate primarily on Robinhood Chain, and the tokens they launch migrate to Uniswap. Yet, their monthly revenue is comparable to Uniswap's.
Comparison of Uniswap, Flap, and Pons Revenue in the Past 30 Days
When narrowing the comparison to the past 7 days, the difference in "money-printing ability" becomes even more apparent. Flap's total revenue over the past 7 days is $2.68 million, while Uniswap's is only $1.84 million. Over the past 7 days, Flap has consistently ranked second among Robinhood Chain launch platforms. However, on August 3rd, for the first time, the number of tokens launched on the Flap platform surpassed that of Pons, taking the top spot in terms of token issuance volume on Robinhood Chain.
Comparison of Uniswap and Flap Revenue in the Past 7 Days
In summary, Uniswap's decision to extend from its underlying DEX business to the launch platform field can be analyzed from two dimensions: market returns and its own capabilities.
On one hand, the Launchpad sector has recently demonstrated significant revenue potential. In the early days after Robinhood Chain launched, NOXA, a launch platform launched by an independent developer, achieved over $13 million in revenue within 10 days by being the first to enter the market. (Recommended reading: "Revenue Surpasses Pump.fun for 5 Consecutive Days, The Lone Wolf Developer Behind NOXA's Comeback"))
On the other hand, compared to Launchpads, DEXs typically require higher resource investment in terms of technical development, operation, maintenance, and cost control. Uniswap already possesses mature infrastructure and operational experience in these areas. With its capital reserves, technical talent team, and management capabilities, Uniswap theoretically has the potential to reshape the existing market landscape.
However, actual execution results remain to be seen. After all, Uniswap previously integrated the CCA (Continuous Clearance Auction) token issuance mechanism on Robinhood Chain on July 13th, and the market response was relatively muted. Whether the newly launched Pools.trade can achieve different results still needs to be observed after its official launch.
Additionally, it is worth noting that as a foundational liquidity protocol, if Uniswap extends its business boundaries upward into the token issuance phase, it may impact its existing cooperative relationships with upper-layer launch platforms. If launch platforms view Uniswap as a direct competitor, they could theoretically adjust their token liquidity deployment strategies, for example, reducing or stopping migrating tokens to Uniswap. In that case, Uniswap's gains might not outweigh its losses.
