Today, SCOR announced a significant strategic alliance with Edison Chen, the founder of CLOT and a cultural icon and creative director. This partnership is the first time a person of his caliber has incorporated their own brand and viewpoint on culture, sport, and collecting into an on-chain, skill-based gaming experience.
The 888 Continuum, a four-month immersive campaign that combines on-chain incentives, streetwear culture, and digital gaming, marks the beginning of the collaboration. A developing on-chain narrative reveals rare SCOR digital treasures, limited-edition merchandise, and unique CLOT sneaker drops as the experience comes to a close.
Players may start a multi-phase journey that is modeled like a dynamic “treasure hunt” at fun.scor.io/edc today. As they progress through SCOR’s mini-games, they will be able to access more expensive rewards.
The backstory of The 888 Continuum is revealed via a sequence of escalating tasks, each of which grants greater access to treasures from Edison’s personal stash. Early activities on fun.scor.io/EDC provide the groundwork for the adventure, while later stages unveil challenges, hints, and limited-edition objects connected to Edison’s imaginative world. The campaign becomes more complex as players go, eventually leading the most dedicated players to the rarest prizes from the CLOT and SCOR worlds.
“I’ve always been drawn to the energy around sports – the culture, the collecting, the constant progression. Seeing what SCOR is building for real fans across real games with real rewards made perfect sense to me. This campaign brings that entire vibe on-chain in a way that feels fresh, playful, and authentic to where I come from. I hope to grow with this and progress with the community in a fun and engaging way” said Edison Chen.
The partnership connects streetwear, sport, and digital ownership by fusing SCOR’s on-chain infrastructure with Edison’s aesthetic and creative direction. Fans have access to a richer cultural layer that is seamlessly integrated into the SCOR experience, in addition to additional avenues for collecting and competition.
“Edison is a creator who understands both the art and the energy of sports culture,” said Tom Mizzone, Founder/CEO of Sweet, the developer of the SCOR ecosystem. “What we’re building together shows how SCOR can expand beyond gameplay into the full universe surrounding sports — fashion, community, collecting, and cultural expression. The 888 Continuum is the blueprint for that vision.”
Top performers will get early access to drops and additional entries for the final prize pool if they sustain streaks, own certain campaign collectibles, and reach important milestones. Exclusive Edison Chen sneakers, premium $SCOR airdrop distributions, and one-of-a-kind digital products made available throughout the campaign are among the rewards.
The 888 Continuum begins now. Join the mystery, start collecting, and unlock the journey at fun.scor.io/edc.
The goal of SCOR, the next-generation interactive sports ecosystem, is to provide real players, genuine competition, and real value to fans throughout the world. Through high-profile partnerships, SCOR-ID, and the fun.scor platform, SCOR is revolutionizing how sports IP flourishes in the digital era.
An internationally renowned cultural catalyst, Edison Chen is the founder of CLOT (by adidas), as well as an actor, musician, entrepreneur, and creative director. His creative firm and high-impact partnerships continue to influence worldwide trends, and he is well-known for linking East-West culture and contributing to the emergence of contemporary streetwear.
