Analysts believe Samsung could transform into one of the world's largest distributors of stablecoins by integrating relevant features into Galaxy smartphones. They expressed this opinion to CoinDesk following the announcement of stablecoin support in Samsung Wallet.
According to the experts, the tech giant's main advantage will not be the technology itself, but access to hundreds of millions of potential users.
Samsung's Key Asset – Scale of Distribution
During the Galaxy Unpacked 2026 presentation, Samsung announced that Samsung Wallet would receive native support for stablecoins. The feature will become available on more than 800 million Galaxy smartphones, allowing users to make payments and store digital assets without the need for separate crypto wallets or exchanges.
"Thus, Samsung Wallet will become the foundation of an interconnected financial ecosystem between Galaxy devices and services, combining payments, rewards, and digital assets into a unified user experience," emphasized Product Manager Lee Dinhem.
However, it was the scale of the potential audience, not the technical capabilities of the service, that caught the analysts' attention.
Joseph Go, Director for the Asia-Pacific region at the investment consultancy Areta, stated that this move could make Samsung one of the key players in the stablecoin market, specifically a "dominant distributor of stablecoins such as USDC."
In his view, the main problem for the crypto industry today is not liquidity or technology, but attracting new users.
"Distribution is the most scarce resource, and Samsung possesses it on a massive scale."
Solstice co-founder and CEO Ben Nadarecki also believes Samsung's decision could accelerate the mass adoption of digital assets.
"The big picture is that distribution is catching up with liquidity. For many years, the crypto industry has had advanced trading infrastructure but weak capabilities for everyday payments. Samsung Wallet changes this approach by integrating stablecoins into an app that people use for bank cards and payments."
According to experts, integrating digital assets into a familiar mobile wallet could significantly lower barriers for new users.
Samsung is Simultaneously Building Crypto Infrastructure
Analysts also noted that the integration of stablecoins is just part of Samsung's broader strategy.
During a quarterly report, Samsung SDS CEO Lee Jun-hee stated that the company's investment in Upbit, South Korea's largest crypto exchange operator (company Dunamu), was a strategic move to develop digital asset infrastructure, including stablecoins and AI-powered payment solutions.
In May 2026, Samsung Securities, Samsung SDS, and Samsung Card acquired a 4% stake in Dunamu for approximately $408 million.
Joseph Go believes this deal complements the company's strategy.
According to him, Samsung aims to control not only the user interface but also the technological foundation of the future ecosystem:
"Their goal is to establish positions in both dollar-denominated and won-denominated stablecoins while South Korea's regulatory framework is still being formed. The timing is not accidental."
The country is currently working on the Digital Asset Basic Act, which should define rules for trading, custody, oversight, and issuance of stablecoins, but the timeline for its adoption has not yet been determined.
Meanwhile, the outflow of stablecoins from South Korea has continued for 18 consecutive months, reaching $367 million in June.
Recall that earlier this year, Samsung reported rising electronics prices due to a memory shortage amid the AI boom.
end-content
