Today, UFC®, the world’s top mixed martial arts organization, and Crypto.com, one of the top cryptocurrency platforms worldwide, announced that Crypto.com will co-present UFC FREEDOM 250, the historic celebration of the United States’ 250th birthday that will take place on the White House grounds on Sunday, June 14.
Crypto.com will establish a $1 million bonus pool to be given to chosen fighters on the UFC FREEDOM 250 card as a co-presenting partner of the historic event and to commemorate its own 10-year anniversary. The payout will be made in CRO, the native cryptocurrency of the Cronos ecosystem. One million USD is about equivalent to 14.4 million CRO based on exchange rates as of Friday, April 10.
After the event, UFC President and CEO Dana White will give athletes the CRO bonus in addition to the customary Fight of the Night and Performance incentives. At a later time, specifics on how fighters may get the CRO bonus will be revealed.
“This is the most historic sporting event in history, and it’s a night where every single fight has the potential to be Fight of the Night,” said UFC President and CEO Dana White. “Crypto.com is giving fighters the biggest bonus in UFC history, with $1 million on the line. The world will be watching on June 14.”
“I can think of no better way to celebrate the 10th anniversary of Crypto.com than by making history at the White House,” said Kris Marszalek, Co-Founder and CEO of Crypto.com. “We are humbled to join our long-standing partners at the UFC and serve as co-presenting partner of Freedom 250 – an event that transcends sport. As a pillar of our partnership, we’re proud to support the world’s best Mixed Martial Artists with an opportunity to win the largest prize in UFC history.”
The native token of the decentralized, open-source Cronos ecosystem is Cronos (CRO). The CRO token has been integrated into a number of services and incentives offered to Crypto.com users. Another creative connection between UFC and Crypto.com is the UFC FREEDOM 250 incentives. When Crypto.com was designated as the UFC’s first-ever Official Fight Kit Partner in 2021, the partnership officially started.
Some of the greatest talents in the UFC will be present at UFC FREEDOM 250. The co-main event will pit former UFC middleweight and light heavyweight champion Alex Pereira against former interim UFC heavyweight champion Ciryl Gane in an unprecedented third weight class. The main event will feature UFC lightweight champion and No. 2 ranked pound-for-pound fighter Ilia Topuria against interim UFC lightweight champion Justin Gaethje. In the US, Paramount+ will be the exclusive distributor of UFC FREEDOM 250, which is co-presented by Crypto.com.
With over 700 million fans and around 353 million social media followers, UFC® is the top mixed martial arts organization (MMA) in the world. The organization distributes programs to more than 950 million broadcast and digital homes in more than 210 countries and territories and hosts more than 40 live events each year in some of the world’s most esteemed venues.
The top MMA fighters from over 75 nations are represented on the UFC’s athlete roster. One of the top combat sports streaming services in the world, UFC FIGHT PASS®, is one of the company’s digital products. With its headquarters located in Las Vegas, Nevada, UFC is a division of TKO Group Holdings (NYSE: TKO). Visit UFC.com to learn more, and follow the organization at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
