进击的 Pump.fun 40 亿估值发币,枯竭的市场却在等待救星

深潮Опубліковано о 2025-06-04Востаннє оновлено о 2025-06-04

最后的一哥,还是最后的一割?

撰文:深潮 TechFlow

Meme 还在继续,但市场的热情似乎已到强弩之末。

虽然每天也有 Meme 在发射,但与去年相比,你有多久没有看到一个新的现象级金狗了?

Meme 不行,但这似乎不影响 Meme 发射平台的一路进击。

6月4日,据 Blockworks报道,Pump.fun 计划发币,以40亿美元的完全稀释估值(FDV)筹集10亿美元,出售约25%的代币。

此次发币,面向公众和私人投资者,传闻可能伴随空投,代币或名为“$PUMP”,但具体细节仍未浮出水面。

虽然目前 Pump.fun 官方并没有回应确认这个发币计划的真实性,但作为对比,稳定币 USDC 背后的发行商 Circle 在美股上市寻求 IPO,公开的估值也不过72亿美金。

目前,市场对这则消息的反应开始分化。

消息一出,Pump.fun 上的 ALON(与Pump创始人@a1lon_9同名) 代币一度拉涨102%,纯赌的逻辑还在继续。

一部分人看好Pump.fun的吸金能力,期待代币带来分红或治理红利;另一部分人却嗤之以鼻,认为40亿美元估值离谱,难掩“割韭菜”的意图。

狂热与疲惫并存,机会与风险交织。

这个离交易最近、离赌性最近、离波动最近的 Meme 发射台如果真的发币,究竟是枯竭市场的救星,还是头也不回的最后一割?

答案或许藏在它的估值逻辑和市场脉动中。

进击的Pump.fun ,值40亿吗?

如果真按照 Blockworks 披露的发币计划,PUMP 的 FDV 在40亿美金左右,值这个价吗?

我们或许可以用一些数据去探究一下估值逻辑。

公开数据显示,截止今年5月,Pump.fun 的年收入总计2.96亿。如果按照相同条件估算,折合年化收入约7.1亿左右(2.961亿 ÷ 5 × 12)。

按照这个收入情况,从传统估值方法来看,市销率(P/S,估值40亿除以年收入)为 5.63,意味着市场为每美元收入付出5.63美元,传统市场常以此衡量成长性,Uniswap 等 DeFi 项目的数值也相近。

如果 PUMP 代币具有收入分红权,假设代币能分走一半收入(3.5亿),市盈率(P/E,估值除以利润)约 11.4,低于美国科技股平均水平。

但问题在于,Meme 相关的业务其实不太吃传统估值这套,Meme 发射台的估值固然跟收入有关,但 FOMO 和市场情绪变化更是大头。

Circle 有稳定且走向合规的 USDC 业务, IPO 估值72亿美金;但 Pump.fun 40亿估值对应圈内第一的 Meme 发射台,估值超过了 Cicle 的一半,这么看确实有点不太合理。

而且,Pump.fun 的收入并不太稳定。最差的时候,单日收入仅11万美金左右。

从2024年11日月收入破亿,到2025年1月2日日收入1400万的高光时刻,再到今年3月9日日收入低至11.07万...这个平台的收入上下起伏近百倍,凸显Meme市场的周期性。

2025年3月的收入低点,实际上是 Meme 市场市值蒸发和热情退去的缩影,情绪驱动的业务,收入是脆弱的。

不过即便如此,平台永远不缺供应。Pump.fun 日均3万个新代币喷涌,交易量占Solana DEX半壁江山。

这种代币发射的源源不断和市场情绪的时好时坏对比强烈,你很难为它的估值找到一个稳定的锚。

枯竭的市场,最后一割?

Pump.fun 还在进击,无论是传闻发币,还是之前尝试做自己的AMM和革新直播功能等,都看得出平台本身并没有停滞不前。

(详见:Meme 退潮,Pump.fun 自救: PumpSwap 能否撑起未来业务?

但整个市场,尤其 Meme 市场,似乎已经有点力不从心了。

市场“枯竭”已显端倪。2024年12月,Meme 整体市值从1370亿跌至960亿,400亿蒸发。

2025年,Solana DEX 交易量较去年萎缩20%,大部分新代币快速归零,生命周期进一步缩短,PVP 已是地狱难度。

偶有金狗撑场,却难复当年盛况。

散户从狂热追涨转向观望,社区讨论充满疲态。市场都在渴求新叙事——AI 下一波、稳定币、上市公司加密资产储备... 而非老平台的高估值豪赌。

同时,Pump.fun 的过往也让人皱眉。2024年,平台多次抛售赚来的SOL换USDC; 而1月份的数据也显示,Pump.fun 自今年1月以来已经抛售了约1.82亿美元的SOL代币。

赚 SOL,吸走流动性;卖 SOL,多少影响价格和信心。

社区当前对 Pump 发币普遍持怀疑态度,例如研究员 Haotian 认为: “很难想象,一个MEME发射平台,估值竟然超越了大部分DeFi蓝筹协议。这或许既是MEME经济走向成熟的标志,也可能是行业价值观沦陷的信号弹。”

发币融资,拿到钱后 Pump.fun 究竟会做些什么,能给 Meme 市场带来本质性的玩法升级吗?

从目前的信息综合来看,答案似乎是否定的;更不用说上个月其实已经涌现了多种发射台,都在用自己的方式去挑战这个曾经的发射台一哥的地位。

最后的一哥,还是最后的一割?

在答案揭晓之前,谨慎一点准没错。

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