В Notcoin заявили о смерти криптовалютных игр-«тапалок» в Telegram

RBK-cryptoОпубліковано о 2025-05-05Востаннє оновлено о 2025-05-05

Проекты, предлагающие заработать токены за выполнение простых заданий нажатием на экран, теперь не привлекают внимание. Им на смену придут «более увлекательные» форматы, считают разработчики

Сооснователи Notcoin Саша и Владимир Плотвиновы в разговоре с Cointelegraph на конференции Token2049 заявили, что формат игровых криптопроектов tap-to-earn (игры-кликеры, или «тапалки») «вероятно, мертв». Разработчики отметили, что этот вид игр уже нерентабелен и на смену ему приходят новые.

Tap-to-Earn (T2E) — это концепция блокчейн-игр, которая сочетает простую механику игры с возможностью зарабатывать криптовалюту. Пользователь совершает простые «тапы» (нажатия) для выполнения заданий и получает за это вознаграждение в токенах проекта.

Notcoin стал одним из главных Web3-проектов в Telegram в 2024 году, собрав около 30 млн игроков. Его токен NOT с тех пор упал более чем на 90% с пиковых значений. Сейчас NOT занимает 172-е место в рейтинге CoinMarketCap с капитализацией $228 млн (на пике было $2,4 млрд).

По словам Плотвиновых, «тапалки» больше не удерживают внимание пользователей и создатели игр переходят к более увлекательным и социально ориентированным проектам. В новых форматах внутриигровая экономика сохраняется, но уже как дополнение, а не основа геймплея.

По словам Саши, игры в Telegram начали переходить на модели, которые уходят от простого «выращивания» токенов. В этих новых играх экономика Web3 становится «дополнением», а не основным ценностным предложением.

Телеграм-канал «РБК-Крипто» — подпишитесь и будьте в курсе самых главных и актуальных новостей о криптовалюте.

Присоединяйтесь к форуму «РБК-Крипто» в Telegram для обсуждения новостей и тенденций криптомира.

Однако Плотвинов отметил, что в Telegram пока нет «настоящих игр». В Notcoin также заявили, что в игровой индустрии мессенджера в настоящее время не хватает крупных разработчиков и инвесторов, но команда криптопроекта ожидает существенного роста экосистемы в будущем.

Общая капитализация игровых криптопроектов составляет около $12,3 млрд, по данным CoinMarketCap на 5 мая. Из них на категорию tap-to-earn приходится примерно $750 млн. Капитализация таких токенов из Telegram-игр, как Hamster Kombat (HMSTR) и Catizen (CATI), сократилась соответственно на 74 и 93% от пиков, пришедшихся на сентябрь 2024 года.

Кейс Notcoin показал, что игра-кликер сама по себе не имеет долгосрочного будущего, отмечали еще на пике популярности «тапалок» опрошенные «РБК-Крипто» эксперты. Но разработчики игр быстро поняли, что для развития проекта нужно подключать новые механики.

Другой нашумевший ранее криптопроект — Hamster Kombat — выпустил в этом году второй сезон игры, запустил свой блокчейн Hamster Network и анонсировал открытие на нем акселератора для создателей приложений. Несмотря на активные разработки и обновления, проект потерял подавляющее большинство аудитории. По данным на 5 мая, мини-приложение в Telegram насчитывает 5,6 млн ежемесячно активных пользователей, в то время как в августе 2024 года, по данным разработчиков, аудитория игры достигала 300 млн игроков.

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