欧洲冠军联赛增加Crypto.com作为多年赞助商

币界网Опубліковано о 2024-08-14Востаннє оновлено о 2024-08-14

币界网报道：

这些公司周三宣布，Crypto.com现在正在赞助欧洲冠军联赛，这场受欢迎的欧洲足球比赛是加密货币交易所众多体育联盟中的最新成员。

多年的全球赞助将包括体育场内的激活和广播整合，以及一系列广告活动。Crypto.com和欧洲冠军联赛在一份声明中表示，他们的目标是通过这些活动提高球迷的参与度。

Crypto.com首席营销官Steven Kalifowitz周三在一份声明中表示：“与世界上最受欢迎的联赛之一——欧洲冠军联赛的独家合作，标志着我们在吸引消费者方面迈出了重要的一步。”。

欧洲冠军联赛是一项年度俱乐部比赛，包括一些世界上最著名的足球队，包括曼联、巴黎圣日耳曼、皇家马德里和尤文图斯。Crypto.com表示，它是联盟的第一个“全球加密平台合作伙伴”

根据Crypto.com的新闻稿，Crypto.com的品牌将于周三在欧洲联盟超级杯上公布。Crypto.com拒绝对该交易的估值及其持续时间发表评论。该公司还拒绝提供有关其体育场内激活计划的更多细节。

Crypto.com的冠军联赛交易标志着该公司最新的体育赞助。2021年，该加密货币交易所达成了一项价值2亿美元的20年协议，以确保洛杉矶湖人队在加利福尼亚州主场的冠名权。根据其网站，该公司还赞助了UFC和F1以及其他几个体育联盟。

在交易所FTX的巨额支出的推动下，加密货币公司对体育联赛和球队的赞助在2021年和2022年急剧加速。但在2022年底FTX崩溃后，在长期的加密货币熊市中，这种联盟似乎降温了。然而，到2024年为止，新的加密体育赞助协议有所增加。

上个月，Kraken在一份声明中表示，它已成为英国足球俱乐部托特纳姆热刺队的官方加密货币赞助商。与此同时，总部位于奥地利的加密货币交易所Bitpanda周三公布了与意大利足球俱乐部AC米兰的长期合作关系。

安德鲁·海沃德编辑

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