从五个经典案例看代币迁移与合并的策略与影响

币界网Опубліковано о 2024-08-12Востаннє оновлено о 2024-08-12

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作者:panadol girl 来源:@cornergirl999 翻译:善欧巴,

如果你是一个项目创始人,想要升级或迁移旧代币、与其他代币合并、赋予其“第二次生命”,并重新设计代币经济学和实用性,那么这篇文章可能对你有帮助。

有些人可能会说,项目只有一次机会正确地发行代币(我同意,在所有条件都完美的情况下),但事实是,市场和叙事会变化,团队的战略和愿景也会改变,甚至社区的期望也会随着时间的推移而改变。

在这种情况下,代币的品牌和市场定位可能需要不断演变以保持相关性,代币的实用性也会相应变化。只要有正当理由,经过深思熟虑并获得社区同意,创始人和团队应该有这样的选择权。

我和@karmen_lee 花了数小时深入研究了5个代币迁移和合并的案例,以便更全面地了解关键的考量因素、转换机制、时间线、价格表现和社区反应。

我们还提出了一个高层次的蓝图,可能对那些创始人和建设者有帮助(我会在另一篇帖子中分享这个蓝图)。本文将重点介绍我们从5个案例研究中发现的内容以及我个人的一些看法:

  • MC -> BEAM

  • RBN -> AEVO

  • AGIX, FET, OCEAN -> ASI

  • KLAY, FNSA -> PDT

  • OGV -> OGN

我将首先总结关键考量因素:

让我们深入探讨一下。

1、MC -> BEAM

Merit Circle迁移到Beam可能是最成功且经过验证的代币迁移案例之一。这是一个项目如何演变为区块链的良好示例,并且在此过程中,项目进行了清晰且一致的社区沟通和提案流程。详细时间线如下:

为什么升级?

  • 更好地对齐代币品牌与底层网络。

  • 增强代币的实用性。

  • 提升市场定位、品牌认知度和影响力。

  • 提高时间效率——这是一个快速使内部和外部各方的关注点和知识与BEAM的新愿景对齐的方法。

为什么不直接进行代币空投?

  • BEAM旨在取代MC代币,而不是与其共存。

  • 由于MC代币在不断易手,难以进行公平和准确的空投。

  • 空投成本高昂(包括交易成本)。

价格影响

  • 在迁移后的六周内,BEAM的价值上涨了约200%,表明市场强力支持。

  • 自2023年10月26日开放迁移以来,MC的价格也上涨了超过三倍。

2、RBN -> AEVO

在去中心化金融(DeFi)领域,Ribbon Finance与Aevo(基于OP的L2非托管交易所)的合并是一个有趣的案例,该过程还集成了自动质押机制。

两个不同的产品,一个RBN代币 -> 一个统一的产品,一个新的AEVO代币。时间线如下:

为什么合并:

  • 解决DeFi期权扩展性问题,Ribbon在扩展方面面临困难。

  • 产品提供上的协同效应。

  • UI/UX的技术优势:Aevo的L2 Rollup旨在为用户提供零交易费的解决方案,减少订单延迟,增加订单处理能力,活跃的做市商等。

  • 方向和目标的演变:新的AEVO代币基于一个明确的、演变后的目标:成为一个高性能的衍生品交易平台,并在一个品牌下提供更多产品。

质押机制:

  • 转换后的AEVO代币有2个月的锁定期。AEVO代币被转换为sAEVO(质押的AEVO),然后锁定 --> 避免立即抛售导致价格波动。

3、AGIX, FET, OCEAN -> ASI

今年最热门的合并案例之一是三个高市值人工智能(AI)代币的合并:Fetch.ai(AI代理)、SingularityNET(AI开发与集成的研发)和Ocean Protocol(数据共享和货币化)。当消息在三月份首次传出时,我们团队与Singularity进行了电话会议,以了解他们的理由和机制。

从这个案例中学到的关键是他们对转换率的考量,以及为什么他们没有在代币估值上应用任何类型的溢价或折扣。

为什么合并:

  • 整合流动性——流动性成本高昂。

  • 创建AI研发领域最大的独立参与者。

转换率考量:

  • 兑换比例基于公告前15天的平均价格。

  • 为减少估值谈判中的障碍,团队只根据相同的市场条件对代币进行估值,没有根据流动性/交易量的差异应用溢价/折扣。

  • FET被选为基准代币,因此以1:1的比例兑换ASI。

4、KLAY, FNSA -> PDT

今年,韩国最资深的两个代币也决定合并——一个由Kakao支持,另一个由LINE支持,这两者是韩国最大的两大即时通讯应用。他们的愿景是利用其2.5亿以上的钱包用户基础、240多个Dapps和服务,成为亚洲第一的区块链。

这个案例研究的关键点是他们的燃烧机制,其中:

  • 新PDT代币总供应量的约22.9%将被燃烧。

  • 100%的非流通量将被移除。

  • 目的:减少通货膨胀,控制供应。

5、OGV -> OGN

目的: 整合Origin的所有产品套件及其相关的影响力,统一为一个治理和收益积累代币OGN,并整合流动性。

这个案例研究中的启示是催化剂:团队意识到OGV的市值/锁仓价值(TVL)比率比其他竞争对手低得多,可能被低估了。

总结:

代币迁移或合并并不能保证立即或长期的正面价格走势。因此,务必确保你有强有力的理由和扎实的逻辑来支持“为何迁移/合并”。你应该为正确的理由、为正确的社区去做这件事。

代币迁移并不是一次性事件,它只是开始。沟通、透明性和治理提案不应该在此之后停止。这也是为什么我相信某些案例研究比其他案例更成功的原因。

这5个案例中的大多数尚未完成其迁移期,因此还需要密切关注其整体产品与生态系统的进展以及代币表现,以判断“这次迁移/合并是否成功”。


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