随着媒体行业的动荡,Netflix明确表示不会参与竞争

币界网Опубліковано о 2024-07-18Востаннє оновлено о 2024-07-18

币界网报道:
Netflix的第二季度财报中没有重磅炸弹,这对该公司及其投资者来说都很好。最近几周,派拉蒙全球已同意与Skydance Media合并。华纳兄弟探索公司正在考虑其未来的所有选择,并可能失去NBA的转播权。虽然Netflix周围的媒体和娱乐格局正在发生变化,但这家全球最大的流媒体公司对现状很满意。Netflix在其季度股东信中表示:“如果我们执行良好——更好的故事、更容易的发现和更多的粉丝——同时在直播、游戏和广告等新领域确立自己的地位,我们相信我们有更大的增长空间。”。“因为当我们用娱乐来取悦人们时,网飞可以比竞争对手带来更高的参与度、收入和利润。这反过来又为我们的会员、创作者和股东创造了一个更受欢迎和更有价值的娱乐公司,我们可以随着时间的推移加强和发展。”网飞将流媒体、付费电视、电影、游戏和品牌广告市场的年销售额归类为6000亿美元的行业,并指出该公司约占该收入的6%。该流媒体在本季度增加了800多万用户。它现在拥有超过2.77亿全球客户,使其成为迄今为止世界上最大的订阅流媒体服务。截至周四收盘,Netflix的市值为2770亿美元。尼尔森的统计数据显示,Netflix是美国收视率第二高的流媒体服务,仅次于YouTube。但该公司重申,与其担心YouTube的竞争,Netflix更愿意专注于其他80%的电视市场。该公司表示:“展望未来,我们认为我们最大的机会是赢得Netflix和YouTube目前都没有的80%以上的电视时间(主要是线性和流媒体)的更大份额。”尽管华纳和迪士尼在5月份宣布了一项新的跨公司捆绑服务,让消费者能够以折扣价购买迪士尼流媒体服务套件中的Max,但Netflix明确表示,它觉得没有必要参与竞争。Netflix表示:“我们没有将Netflix单独与迪士尼+或Max等其他流媒体捆绑在一起,因为由于我们产品的广度和多样性以及卓越的产品体验,Netflix已经成为娱乐的首选目的地。”。“这为我们带来了行业领先的渗透率、参与度和保留率,这限制了Netflix与其他公司直接捆绑的好处。”Netflix的重点仍然是建立其广告业务,并在其内容优势的基础上增加流媒体用户。这不是最戏剧性的叙事。它可能不会成为一部伟大的Netflix系列。但作为一项投资,股东们会欣然接受
立即观看视频4:4304:43 Netflix股价下跌,尽管第二季度用户大幅下跌收盘铃:加班

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