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02/08 04:44

Take-Two Boss Blasts AI as “Convenient Magic Trick

Take-Two Boss Blasts AI as “Convenient Magic Trick,” Not Real Intelligence Listen to this article 0:00 By Mik Dzisko February 7, 2025 Key points Take-Two Interactive’s CEO stated that AI is simply an advanced digital tool that improves business efficiency, not true machine learning. Zelnick also emphasized the importance of ethical and legal boundaries in AI’s impact. In China, AI-driven image generation has reportedly led to a 70% decline in video game illustrator jobs. Take-Two Interactive CEO Strauss Zelnick dismissed the idea of artificial intelligence as true intelligence, calling it a misleading term. Zelnick stated, arguing that what is commonly referred to as AI is simply a collection of advanced digital tools designed to enhance efficiency rather than true machine learning. ‘’Artificial intelligence is an oxymoron, there’s no such thing,’’ stated in a recent interview, Strauss Zelnick, CEO of Take-Two Interactive. Zelnick explained that what is often termed “AI” is simply advanced digital tools that improve business efficiency, not true machine learning.  “Machines don’t learn. Those are convenient ways to explain to human beings what looks like magic,” Zelnick remarked.  Red Dead Redemption 2. Source: Rockstar Games Strauss did acknowledge, however, that AI will play a significant role in the industry, helping to streamline processes and make game development more efficient: ”The bottom line is that these are digital tools, and we’ve used digital tools forever.”He emphasized that while AI could improve productivity, it would not lead to widespread job losses in the gaming sector. “Technology increases employment, increases productivity, increases GDP, and I think that’s what’s going to happen with AI,” he said, reaffirming his belief that digital advancements have historically supported job growth, not reduced it. Zelnick also emphasized the importance of ethical and legal boundaries in AI’s impact, “It’s important that AI does not infringe on other people’s intellectual property by poaching their LLMs [large language models],” he stated, asserting that Take-Two Interactive is mindful of using technologies that respect others’ IP rights while also protecting their own.Meanwhile, AI’s role in game development has fueled debates over its impact on industry jobs. In China, AI-driven image generation has reportedly led to a 70% decline in video game illustrator jobs, while striking U.S. video game actors warn that AI poses a direct threat to their livelihoods.Take-Two Interactive has recently reported financial results for the third quarter of fiscal year 2025, marking a 3% increase over the previous year and shared the plans for 2025, assuring that GTA 6 is on schedule for the fall. By Mik Dzisko February 7, 2025 Previous article After Suicide Squad Flop, Rocksteady Allegedly Returns to Single-Player Batman Related articles Gaming Industry After Suicide Squad Flop, Rocksteady Allegedly Returns to Single-Player Batman By Mik Dzisko 2 hours ago 2 min Gaming Industry Take-Two Sees Strong Q3 Growth as GTA 5 Sales Surpass 210 Million By Mik Dzisko 5 hours ago 4 min Gaming Industry Former E3 Organizer ESA Announces New Gaming Conference By Mik Dzisko 5 hours ago 3 min Gaming Industry Nintendo Switch 2’s Joy-Con Confirmed to Have Mouse Functionalities By Cedric Pabriga 10 hours ago 2 min

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