WEEX Partners With LALIGA To Expand Global Reach and Integrate Crypto Into Mainstream Sports Culture

TheNewsCrypto2026-01-20 tarihinde yayınlandı2026-01-20 tarihinde güncellendi

Özet

WEEX has partnered with LALIGA, becoming the official regional partner of the football league in Taiwan and Hong Kong. This collaboration aims to integrate cryptocurrency into mainstream sports culture by leveraging LALIGA's global influence and passionate fan base. WEEX, a crypto exchange with over 6.2 million users, seeks to engage a broader audience through localized campaigns, fan interactions, and community initiatives. The partnership emphasizes shared values of commitment, competition, and innovation, aiming to create culturally relevant experiences beyond mere brand exposure. LALIGA’s Managing Director, Jorge de la Vega, highlighted the alliance as part of the league’s strategy to connect with new audiences and explore emerging territories responsibly.

LALIGA has entered into a new partnership with WEEX, appointing the platform as official regional partner of LALIGA in Taiwan and Hong Kong. The agreement brings WEEX into LALIGA’s network of regional collaborators and opens the door to new ways of engaging both fans and traders during the season.

Andrew Weiner, COO of WEEX, commented:

“Our partnership with LALIGA is a culmination of shared values. “The Power of Our Futbol” is the perfect reflection of The Power of Our Crypto Community. LALIGA, like crypto, is home to the greatest talents of the past, present, and future – the players, the traders... the creators, and the buidl ‘rs. We look forward to delivering memorable experiences with both audiences in support of this outstanding partnership.”

WEEX x LALIGA —Through its Official Regional Partnership with LALIGA in Taiwan and Hongkong— one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving over 6.2 million users, aims to embed digital asset trading into mainstream cultural experiences across sports, entertainment, and lifestyle, engaging a broader global user base. By lowering barriers to adoption and emphasizing long-term user growth, WEEX leverages LALIGA’s global sporting influence and deeply rooted fan culture to drive localized engagement in key markets, creating culturally relevant and emotionally resonant brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the pitch or in the market, WEEX encourages participants to fully commit, compete with purpose, and embrace both the thrill and challenge of the journey — the joy of competition is as important as victory.

WEEX’s partnership with LALIGA aims to build global authority, sustainable brand equity, and deep regional engagement through a long-term strategic collaboration that goes far beyond brand exposure. Rooted in a shared belief that true success comes from full commitment — not only to winning, but to the joy and challenge of competition itself — the partnership leverages LALIGA’s unparalleled reach and passionate fan communities to embed WEEX into moments of peak attention across match-day content, offline activations, and localized initiatives. In doing so, WEEX reinforces its position as a professional, security-first, and innovation-driven trading platform built to perform under real market pressure, while translating elite sporting influence into culturally resonant, future-facing financial narratives that convert global recognition into local market leadership and expand LALIGA’s digital and financial ecosystem to new audiences worldwide.

Jorge de la Vega, Managing Director of LALIGA, commented on this alliance: “This partnership with WEEX strengthens LALIGA’s strategy of working with global brands that share our commitment to innovation and to connecting with new audiences. The agreement allows us to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging the strength of our ecosystem and LALIGA’s unique ability to deliver relevant, high-impact experiences on an international scale”.

About WEEX & LALIGA

Established in 2018, WEEX empowers over 6.2 million users in 150+ countries with secure, liquid, and easy-to-use crypto trading. With 2,000+ pairs and up to 400× futures leverage, WEEX delivers a professional-grade experience for every trader.

LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 240 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA GENUINE

Disclaimer: TheNewsCrypto does not endorse any content on this page. The content depicted in this Press Release does not represent any investment advice. TheNewsCrypto recommends our readers to make decisions based on their own research. TheNewsCrypto is not accountable for any damage or loss related to content, products, or services stated in this Press Release.

İlgili Sorular

QWhat is the main purpose of the partnership between WEEX and LALIGA?

AThe partnership aims to expand WEEX's global reach, integrate cryptocurrency into mainstream sports culture, and drive localized engagement in key markets like Taiwan and Hong Kong through regional campaigns and fan interactions.

QWhich regions are specifically mentioned as part of this partnership agreement?

AThe partnership specifically covers Taiwan and Hong Kong, where WEEX has been appointed as the official regional partner of LALIGA.

QHow many users does WEEX currently serve according to the article?

AWEEX serves over 6.2 million users across more than 150 countries.

QWhat key values do WEEX and LALIGA share according to Andrew Weiner?

AAndrew Weiner stated they share the belief that 'The Power of Our Futbol' reflects 'The Power of Our Crypto Community,' emphasizing commitment to competition, talent development, and creating memorable experiences for both audiences.

QWhat does Jorge de la Vega say this partnership allows LALIGA to continue exploring?

AJorge de la Vega stated that the partnership allows LALIGA to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging their ecosystem strength to deliver high-impact experiences internationally.

İlgili Okumalar

The 'Summer Saw' Continues: A Break Above $67,000 Could Signal the Start of Bitcoin's Rally

Bitcoin continues to consolidate within a $58,000–$67,000 range, with its price dropping to $62,217 on August 1st. Analysts are divided on the next direction. Trader Crypto Candy suggests a potential drop towards $60,000 if the price remains below $66,000. Investor Jelle refers to the prolonged sideways movement as a "summer saw" and maintains a dollar-cost averaging strategy. The key upside scenario hinges on a breakout above $67,000. Daan Crypto Trades states that without this, the movement risks being just an extended pause. Roman projects a sharper rise to $70,000–$80,000+ if a breakout occurs with sufficient volume. Macro-analyst Gert van Lagen views this as an accumulation phase within a multi-year "cup and handle" pattern. He notes that long-term holders are refusing to sell, as indicated by the NUPL metric staying far from capitulation. In summary, the market is in an accumulation phase, with the $60,000 and $67,000 levels being critical. A break above $67,000 could initiate significant growth, while a fall below $60,000 may lead to further decline. The recent pullback shows that legislative catalysts have provided only short-lived momentum, raising questions about the sustainability of any future breakout attempts.

cryptonews.ru14 dk önce

The 'Summer Saw' Continues: A Break Above $67,000 Could Signal the Start of Bitcoin's Rally

cryptonews.ru14 dk önce

Must-Watch Events Next Week｜CLARITY Act Could Face Senate Vote; SpaceX, Circle to Report Earnings (8.3-8.9)

**Summary: Key Events and Developments to Watch (August 3-9)** The upcoming week is marked by significant financial disclosures, key legislative deadlines, and notable product updates. **Major Financial Events:** Several companies are scheduled to release their Q2 2026 earnings. American Bitcoin (ABTC) will report on August 3, followed by SpaceX and Hut 8 Mining Corp. on August 4, and Circle on August 5. Notably, a significant portion of SpaceX shares (up to 12% of total shares) will be unlocked on August 6 following their earnings release. **Key Legislative Deadline:** The U.S. Senate faces an August 7 deadline to secure 60 votes for the CLARITY Act, a bipartisan bill aiming to establish a federal regulatory framework for cryptocurrencies. The Senate may hold a full vote on the bill during the week. **Economic Data:** The U.S. July Non-Farm Payrolls report will be released on August 7, providing crucial labor market data. **Technology & Product Updates:** * **Shutdowns:** DeFi portfolio tracker Zapper and wallet app Ctrl Wallet will cease operations on August 3. * **Upgrades:** LayerZero will deprecate its v1 relayers on August 3. XRP Ledger's new version 3.3.0, featuring five new functions, is expected next week. * **AI:** Elon Musk announced that the advanced Grok 4.6 AI model is set for release around August 7. * **Bitcoin:** The BIP-110 forced signaling for a potential Bitcoin network change is scheduled to begin around August 8. **Other Notable Events:** Chinese robotics firm Unitree Tech has set its preliminary price inquiry for its IPO for August 5. South Korean exchange Upbit will delist AQT and AERGO tokens on August 3.

marsbit53 dk önce

Must-Watch Events Next Week｜CLARITY Act Could Face Senate Vote; SpaceX, Circle to Report Earnings (8.3-8.9)

marsbit53 dk önce

Stocks Are Plummeting More Sharply Than Cryptocurrencies. Where Has the Money Gone?

Stock Markets Plunge Deeper Than Cryptocurrencies: Where Did the Money Go? In late July, Seoul's Kospi index triggered circuit breakers for two consecutive days, plummeting over 40% from its June high. The collapse was led by heavyweight stocks like SK Hynix, whose record profits still disappointed investors, and devastating leveraged ETFs, with one major product losing over 83% of its value. This signaled a global, forced deleveraging targeting the most crowded trades. Interestingly, while stocks exhibited extreme volatility akin to crypto markets, Bitcoin rose nearly 15% in July after a prior steep drop. Analysis shows the money fleeing equities did not flow into Bitcoin. Instead, Bitcoin had already absorbed its sell-off in May-June, when U.S. spot Bitcoin ETFs saw historic outflows. The true safe-haven beneficiary was gold, whose price rose over 20% year-on-year, highlighting a decoupling between Bitcoin and gold as "digital gold." The sell-off was a targeted unwinding of leveraged positions in tech and semiconductors, accelerated by broker-dealer risk management and shifts in the AI narrative, including new competition from Chinese memory chipmakers. The retreat path was clear: from high-valuation tech stocks to cash and U.S. Treasuries, then to gold. For Bitcoin to attract sustained institutional inflows, conditions like eased global liquidity pressure, a "soft-landing" Fed rate cut, and U.S. regulatory clarity via legislation like the stalled CLARITY Act are needed. Currently, Bitcoin is not a safe haven but an already-cleared asset. Its low correlation with tech stocks, however, makes it a potential diversification play for institutional portfolios once the storm passes. The money isn't here yet, but the positioning is underway.

marsbit53 dk önce

Stocks Are Plummeting More Sharply Than Cryptocurrencies. Where Has the Money Gone?

marsbit53 dk önce

In Conversation with Ray Dalio: We Are Currently in an AI Bubble, with 1% of My Portfolio in Bitcoin

Ray Dalio, founder of Bridgewater Associates, warns in an interview that the current AI boom shows classic bubble characteristics, which could lead to significant economic downturns as seen in past cycles like 1929 or 2000. He explains that speculative enthusiasm, fueled by debt and overvaluation, often precedes a crash when rising rates or taxation force asset sales, causing widespread losses and recession. Dalio also outlines his "Big Cycle" theory, describing an approximate 80-year pattern where widening wealth gaps, massive government deficits, and shifting geopolitical power (like China's rise) create internal conflict and global instability. He emphasizes that we are in a late-cycle, transitional phase where traditional powers like the US and UK face decline. For personal wealth protection, Dalio advises diversification beyond cash into assets like stocks, bonds, real estate, and particularly gold, which he prefers over Bitcoin. While he holds about 1% of his portfolio in Bitcoin as a non-printable hard asset, he views gold as more secure from technological or governmental threats. Regarding AI's impact, Dalio believes it will disproportionately benefit capital owners, worsening inequality by replacing both physical and cognitive labor. He suggests that human intuition and emotional intelligence, combined with AI, will be key for future workers. On taxation, Dalio argues that wealth taxes are impractical and risk triggering asset sell-offs, reducing productive investment. He points to the UK as a cautionary example of debt, low productivity, and political strife. Geopolitically, Dalio foresees a more regionalized world, with the US showing weakness in prolonged conflicts like with Iran, akin to past imperial declines. The ideal outcome, he suggests, is coexisting powerful blocs (e.g., Americas, China-Asia Pacific) without major war.

marsbit4 saat önce

In Conversation with Ray Dalio: We Are Currently in an AI Bubble, with 1% of My Portfolio in Bitcoin

marsbit4 saat önce

Daily 7.2 Trillion KRW: Foreign Capital's Record Net Buying on Friday! Wall Street Says Headwinds for Korean Stock Fund Flows Have Subsided

South Korean stock market sees a dramatic shift in fund flows. On July 31, foreign investors made a record net purchase of approximately KRW 7.2 trillion in KOSPI stocks, marking a fundamental reversal from the persistent large-scale net outflows seen in previous months. This contributed to a significant narrowing of foreign net selling in July to KRW 9.8 trillion, down sharply from KRW 48.4 trillion in June and KRW 44.5 trillion in May. Simultaneously, domestic institutional pressure eased. South Korean pension funds and asset managers turned to a net buying position in July, purchasing KRW 1.0 trillion worth of KOSPI shares, contrasting with net sales in May and June. Market volatility is expected to be dampened by new financial regulations. Effective July 31, the Financial Services Commission tightened access for retail investors to single-stock leveraged ETFs by raising the minimum cash deposit requirement. Trading volumes for these products subsequently dropped to about 50% of their monthly average. Citigroup Research maintains its year-end KOSPI target of 10,000 points. The firm cites several supportive factors: the substantial easing of headwinds from capital outflows, a robust fundamental outlook for the semiconductor sector, historically low market valuations, strong economic fundamentals, and the potential for policy support from financial authorities if needed.

marsbit4 saat önce

Daily 7.2 Trillion KRW: Foreign Capital's Record Net Buying on Friday! Wall Street Says Headwinds for Korean Stock Fund Flows Have Subsided

marsbit4 saat önce

İşlemler

Spot