"Shelling" Google Gemini, But Apple Hasn't Given Up on Its Own Model
Apple has reportedly entered into a significant partnership with Google to integrate its Gemini AI model into Apple's ecosystem, as a "foundation" component for its future AI features, including a more personalized Siri expected later this year. The deal, estimated at around $1 billion annually, is not a direct replacement of Apple's own models but rather a strategic collaboration where Gemini will assist in training and enhancing Apple's proprietary on-device AI, with all processing occurring on Apple's private cloud servers to ensure user data privacy and isolation from Google.
This move is seen as a tactical, transitional step for Apple to accelerate its AI capabilities and meet product launch timelines, especially after facing delays and setbacks with its in-house Apple Intelligence development and losing key AI talent to competitors like Meta. Despite this partnership, Apple continues its independent research and is reportedly developing its own trillion-parameter model, targeted for around 2027.
The collaboration has drawn criticism, notably from Elon Musk, who raised concerns about the concentration of power with Google, which also controls Android and Chrome. For Google, the deal is a major win, boosting its market valuation, while OpenAI's existing partnership with Apple, which positions ChatGPT as a supplementary option for Siri, appears less central by comparison. The arrangement highlights Apple's pragmatic approach to bridging its AI gap while maintaining its long-term ambition for a fully independent AI system.
marsbit01/13 07:21
