Nexo, a leading digital asset wealth platform managing more than $8 billion in assets under management, has significantly expanded its premium offering, Nexo Private, to better serve high-net-worth individuals and family offices. This move follows a sharp acceleration in demand, with the platform’s private client base more than doubling since the beginning of the year and recording a 136% increase since 2025. In parallel, Nexo has broadened its global accessibility by expanding language support from 9 to 17 languages, reinforcing its ambition to cater to an increasingly international and sophisticated investor base.
Nexo Private is specifically tailored for clients with portfolios of at least $100,000, offering a highly personalized and relationship-driven experience. Unlike standard digital asset platforms, this service emphasizes close client engagement, customized financial strategies, and hands-on support, positioning itself as a bridge between traditional private banking and the rapidly evolving crypto economy.
The expansion comes at a pivotal moment for global finance. Traditional institutions continue to approach digital assets with caution, often adopting fragmented strategies that reflect regulatory uncertainty and legacy infrastructure constraints. In contrast, high-net-worth individuals and family offices are moving more decisively into the space. Recent data indicates that as many as 74% of such investors are either already exposed to cryptocurrencies or actively exploring allocations. This shift reflects a broader recognition of digital assets as a legitimate component of diversified portfolios rather than a speculative fringe asset.
The growing institutional acceptance of crypto has been further reinforced by developments in the exchange-traded fund (ETF) market. The post-ETF environment has attracted over $30 billion in inflows within its first year alone, highlighting strong investor appetite and signaling a new phase of maturity for the asset class. As a result, crypto is increasingly viewed not only as a high-growth opportunity but also as a strategic hedge and diversification tool within modern portfolio construction.
At the same time, macroeconomic conditions are playing a key role in shaping investor behavior. Elevated borrowing costs in traditional financial markets have made access to liquidity more expensive, prompting investors to seek alternative solutions. Crypto-backed lending has emerged as a compelling option, allowing individuals to unlock liquidity from their holdings without selling assets that may continue to appreciate in value. This approach preserves long-term upside while meeting short-term capital needs, a balance that is particularly appealing to sophisticated investors.
Nexo Private’s rapid growth reflects this evolving landscape, where clients are shifting away from passive exposure toward more structured, actively managed strategies. In response, Nexo has enhanced its offering with a range of new features designed to meet the complex needs of affluent clients. These include direct access to dedicated Relationship Managers, personalized onboarding processes, and priority support services that ensure a seamless and responsive user experience.
In addition to service enhancements, Nexo has expanded its suite of financial products. Clients now have access to improved fixed-term investment options, advanced portfolio optimization tools, and high-capacity credit solutions. One of the standout features is the platform’s Zero-interest Credit (ZiC) strategy, which allows eligible clients to borrow up to $100 million without incurring interest costs. This product has received industry recognition, winning the “Consumer Lending Product of the Year” award at the 2026 FinTech Breakthrough Awards. Alongside this, Nexo offers bespoke borrowing and trading solutions with customized terms, rates, and limits, providing flexibility that aligns with each client’s financial objectives.
“Increasingly, clients are looking beyond traditional assets for solutions that are truly tailored to their needs, and crypto is uniquely positioned to deliver that. They want a more dynamic asset class, yet one that doesn’t compromise on liquidity access – and that is precisely where Nexo comes in. The growth we’ve seen in Nexo Private this year reflects a client base that is increasingly sophisticated, decisive, and hungry for solutions that go beyond simple exposure. Products like our Zero-interest Credit are a perfect example of this evolution, giving clients both the flexibility and the liquidity access they need to make their holdings work harder without giving them up. We are building for the next generation of private wealth, and we’re only getting started,” said Octavian Dinca, Nexo Head of Private Client Services.
As part of its latest upgrades, Nexo has also introduced a secure in-app private chat feature, allowing clients to communicate directly with their Relationship Managers without leaving the platform. This addition enhances convenience while maintaining a high standard of security. The feature operates within Nexo’s established security framework, which includes an advanced Anti-Scam Engine capable of detecting and flagging suspicious activity in real time through risk signals and user prompts. Additionally, SOC-certified controls ensure that client data is protected within an institutional-grade environment, reinforcing trust and reliability.
Through these developments, Nexo Private brings together a comprehensive suite of services into a single, integrated platform. The offering combines high-touch client support, advanced credit and over-the-counter (OTC) trading capabilities, and exclusive lifestyle experiences tailored to individual preferences. Dedicated Relationship Managers play a central role in this ecosystem, providing personalized guidance, coordinating services, and ensuring that every aspect of the client experience is aligned with their goals.
The platform’s credit and trading capabilities have also been significantly enhanced. Clients can access zero-interest credit facilities backed by major cryptocurrencies such as BTC and ETH, as well as flexible credit lines with loan-to-value ratios of up to 65% across a diversified collateral base of more than 40 assets. This multi-asset approach unlocks greater liquidity compared to traditional single-asset lending models. Meanwhile, advanced OTC trading services provide deep liquidity and minimal slippage, enabling efficient execution of large-volume transactions. Portfolio management tools further support clients in optimizing collateral allocation and expanding market exposure.
Beyond financial services, Nexo Private offers access to a curated selection of premium experiences, including exclusive events, industry gatherings, and private engagements. These experiences are tailored to each client’s interests and managed end-to-end by dedicated Relationship Managers, ensuring a seamless and highly personalized experience that extends beyond traditional wealth management.
Founded in 2018, Nexo has established itself as a global leader in digital asset wealth management, operating in over 199 jurisdictions and serving millions of users worldwide. The platform has processed more than $400 billion in transactions, reflecting its scale and reliability. Its all-in-one ecosystem combines advanced technology with a client-centric approach, offering high-yield savings products, crypto-backed loans, sophisticated trading tools, and innovative liquidity solutions, including the industry’s first crypto debit and credit card.
With a strong foundation built on security, regulatory compliance, and continuous innovation, Nexo continues to position itself at the forefront of the digital asset revolution. The expansion of Nexo Private underscores the company’s commitment to shaping the future of private wealth management, where traditional financial principles meet the transformative potential of blockchain technology.
