Binance has rolled out a new incentive campaign aimed at boosting stablecoin engagement, announcing a $40 million WLFI airdrop program for users who hold USD1 on the exchange. The campaign will run for four weeks and reward eligible participants through weekly WLFI token distributions.
The exchange confirmed that users who maintain a USD1 balance on Binance between Jan. 23 and Feb. 20 will qualify for rewards. Binance designed the program to support USD1 adoption while also increasing attention around WLFI, the token tied to the World Liberty Financial ecosystem.
How Binance will distribute the WLFI rewards
Binance will conduct weekly WLFI airdrops starting Feb. 2. Each weekly payout will cover the previous seven days. Binance plans to distribute around $10 million worth of WLFI per week, which will bring the full allocation to $40 million across the campaign.
Binance will base eligibility on users’ net USD1 holdings, not gross balances. This means borrowed USD1 will not count toward reward calculations. Users can hold USD1 across multiple Binance account types, and Binance will include balances in Spot, Funding, Margin, and USDS-M Futures wallets.
However, the exchange will apply different reward treatment depending on usage. USD1 held as collateral in futures or margin accounts will earn a higher reward rate, which encourages users to deploy balances instead of letting them sit idle.
Balance snapshots will determine eligibility
To prevent manipulation and last-minute balance changes, Binance will calculate rewards using hourly snapshots of account balances. Then it will take the lowest recorded USD1 balance each day as the qualifying number. This design discourages users from temporarily boosting balances for a snapshot and dumping afterward.
Binance will calculate the final weekly distribution using a seven-day average balance, and rewards will depend on an effective annualized rate that Binance sets at distribution time. Therefore, given that the rate may change each year, the weekly payments may change from one week to another, even while a user remains with a constant amount in USD 1.
Binance also announced that users are expected to undergo identity verification and reside in eligible nations. Broker accounts are not eligible, though Binance mentioned that the payout process will take time due to operational factors.
USD1 supply rises as WLFI activity accelerates
USD1 was launched in April 2025 as a multichain stablecoin fully backed by the US dollar and money market assets on a 1:1 ratio. Following its launch, the asset has recorded tremendous growth. For instance, the asset’s market capitalization per data from sources citing DeFiLlama reports, went above the $3 billion mark.
USD1 is now on several networks, including Ethereum, Solana, Monad, and Aptos. Therefore, Binance has access to several networks to market the stablecoin.
Additionally, at the same period, WLFI started to pick up momentum during early 2026, moving into payroll products, De-Fi lending protocols, and liquidity destinations. Still, critics continue to question the token’s political optics because of its reported ties to U.S. President Donald Trump, adding a layer of controversy to a campaign that otherwise resembles a standard exchange rewards push.
Highlighted Crypto News:
Vietnam Opens Licensing Window for Digital Asset Trading Platforms
