Author|Golem(@web 3_golem)
On the evening of August 17th, overseas Meme KOL Ansem launched the Ansem.io token issuance platform. Its core token issuance mechanism is similar to Pump.fun, with more differences lying in operational aspects.
In short, Ansem.io has put a clear price tag on Ansem's personal influence. Tokens created on the Ansem.io platform can receive endorsement from Ansem's team as long as they purchase sufficient "resources." The platform has also empowered the Meme token ANSEM significantly, not only incentivizing Meme project parties to buy and burn ANSEM but also allowing ANSEM holders to receive Meme airdrops for free. Benefiting from this positive news, ANSEM's market capitalization once surged to $150 million and has now stabilized around $100 million.
As of press time, 690 Meme tokens have been created on the Ansem.io platform, with 128 successfully "graduating," a graduation rate of 18%; over $580,000 worth of Meme tokens have been airdropped to more than 27,000 ANSEM holding addresses; and over 1.21 million ANSEM tokens have been burned, valued at approximately $300,000.
However, for Meme issuers, the cost of issuing tokens on Ansem.io is not cheap. In essence, Ansem.io is fundamentally Ansem's personal paid promotion platform for Memes.
Token Issuance Costs on Ansem.io Are Not Low
Ansem.io categorizes created tokens into three levels: Free, Gold, and Diamond. For token creators, the "Free" level is not truly free. Ansem.io platform regulations stipulate that creators issuing tokens must airdrop to the ANSEM community, with a minimum airdrop ratio of 3% of the token supply. Furthermore, the airdropped tokens must be purchased by the creators themselves and cannot be pre-reserved.
This means the cost for a creator to issue a token "for free" is 0.874 SOL, worth about $65. The platform stipulates that any wallet holding at least 100 ANSEM is eligible for the airdrop.
Gold and Diamond level tokens not only require airdrops to ANSEM holders but also need to purchase and burn ANSEM from the market. Gold level tokens require purchasing 92,627 ANSEM, worth about $23,000; Diamond level tokens require purchasing 370,508 ANSEM, worth about $94,000. A higher token level signifies a higher level of endorsement. A Gold label token symbolizes recognition by the website, while a Diamond label token means the token has been personally reviewed by Ansem himself, equivalent to explicit endorsement.
As of press time, no creator has issued a Gold level token yet, but two Diamond level tokens have been created: BULLS'S EYE (EYE) and Z, with market capitalizations of $4.3 million and $800,000 respectively.
The above costs are only for creating a token. If more exposure is desired, additional spending is required.
Similar to Dexscreener's fee model, if a Meme community or project wants to display official links (website, X, Telegram, Discord), banners, and more token information on the Ansem.io platform, regardless of the token level, they need to pay an additional 0.5 SOL, worth about $37.
In addition, Ansem.io has also launched a Z500 Community Index, which is essentially just a real-time Meme ranking chart.
Z500 Index
However, this ranking chart is also a Meme exposure board. Users cannot actively sort it; for a Meme to quickly climb the ranking, it needs to purchase a boost (BOOST). Anyone can purchase a boost for a Meme, not limited to the token issuer. Boost fees are as follows: the lowest level, 10x BOOST, costs $99 and is valid for 12 hours; the highest level, 500x BOOST, costs $3,999 and is valid for 24 hours. However, as of press time, only 5 Memes have purchased BOOSTs.
BOOST Pricing
In summary, the minimum cost for an ordinary user to issue a Meme on Ansem.io is about $65, while pursuing maximum exposure by creating a Diamond level token and purchasing promotional packages could cost up to $98,000.
Compared to Pump.fun, such token issuance costs are simply too expensive. The benefit is effectively isolating malicious actors like meme-issuing syndicates engaging in bottom-feeding practices. As for whether to choose the Ansem.io platform and spend tens of thousands on promotion, it depends on how much the project parties believe in Ansem's personal ability to drive sales.
Ansem's Paid Promotion Meme Platform
In essence, Ansem.io is Ansem's personal paid promotion platform. Its business model does not involve taking a commission from token trades but rather earns revenue from Meme promotion fees and empowers the ANSEM token.
For project parties, what attracts them is not the platform's inherent traffic and user exposure—as a newly launched platform, Ansem.io has hardly accumulated any users. The real draw is Ansem's personal traffic. They primarily hope that after purchasing promotion packages on Ansem.io, Ansem will post or endorse them on social media. As the top Meme KOL overseas, Ansem's every move is already monitored by countless 'p-shot generals,' and his influence can translate into actual on-chain purchasing power.
Ansem is, of course, aware of this underlying logic; in fact, it might be one of the reasons he launched Ansem.io. Ansem posted on X platform saying that his replies are filled with various individuals and teams trying to catch his attention and pitch him tokens or projects. Once his X account even slightly notices a token, that token can immediately "graduate," even reaching a market cap of millions of dollars. He also mentioned he has profited considerably from this before.
Therefore, Ansem.io is merely making all this transparent, requiring Meme project parties to spend marketing funds (often aimed at Ansem personally) on empowering the ANSEM token. Ansem believes "Z500 allows me to better utilize this attention flywheel effect to continuously create value."
Regardless of whether this model can sustainably succeed in the future or if Ansem's credibility will be compromised, at least Ansem is the first to productize a KOL's personal influence into a Launchpad.
