В Telegram раскупили 29 тыс. цифровых папах от Хабиба Нурмагомедова

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Сердняя цена коллекционной «папахи» от легенды UFC составила $150

На аукционе в Telegram были распроданы 29 тыс. цифровых «папах» от бывшего чемпиона UFC в легком весе Хабиба Нурмагомедова. В субботу, 22 ноября, коллекция была выставлена в серии продаж, которые завершились вечером в воскресенье.

Аукцион серии подарков-«папах» от Хабиба Нурмагомедова в Telegram. Источник: Telegram

Всего было разыграно 29 тыс. коллекционных «папах» в 290 пятиминутных раундах. Средняя цена «подарка» составила 10 100 «звезд», что эквивалентно примерно 103 Toncoin (TON) или около $150. Таким образом, выручка от продаж «папах» в общей сложности могла составить порядка $4,35 млн (₽343 млн руб.).

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Коллекционные подарки в Telegram — это цифровые предметы с ограниченным тиражом, выпущенные в сети TON. Такими токенами можно торговать за «звезды» или Toncoin и продавать на внешних площадках в виде NFT (non-fungible tokens, невзаимозаменяемые токены) — уникальных цифровых объектов с подтвержденным в блокчейне правом собственности.

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«Теперь любой человек может подарить папаху другу, брату или наставнику как знак уважения к тому, откуда ты пришел и куда направляешься», — говорилось в сообщении бойца.

По словам основателя Telegram Павла Дурова, эти подарки «несут в себе нечто большее, чем ценность — они несут в себе смысл», символизируя традиции, свободу и уважение.

В конце сентября Дуров в интервью журналисту Лексу Фридману рассказал про неожиданный успех подарков в Telegram. По его словам, подарки в Telegram — это «переосмысленные социально значимые NFT», которые стали популярны, поскольку актуальнее в использовании и эстетичнее, чем другие токены.

Дуров рассказал, что после того, как в июле этого года Снуп Догг продал в мессенджере почти миллион NFT-«подарков» за полчаса и заработал $12 млн, к Telegram выстроилась очередь из инфлюенсеров и артистов, желающих выпустить свои коллекции.

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