KOL 自述:InfoFi 来了,我的流量降到了历史低谷

深潮2025-07-04 tarihinde yayınlandı2025-07-04 tarihinde güncellendi

InfoFi 叙事的另一面:彼之蜜糖,汝之砒霜。

撰文:defizard

编译:Luffy,Foresight News

2023 年 4 月,我和一群朋友一起加入了 CT(加密推特)。

当时我们都在写空投策略,花 1-2 小时写一条推文,12 小时内轻松获得 10 万次浏览。我们每天都在做这件事:醒来、写推文、发布、吃饭、睡觉,循环往复。

我想,在那段时间,我们这个小的内容创作者群体大概占据了整个 CT 10% 左右的关注度。现在回想起来,那真是黄金时代。

就我个人而言,每月会收到 1-2 个协议方的合作邀请,他们想推广自己的活动。但那时在乎的不是钱,而是影响力。

有一天我醒来,发现自己只有 1 万粉丝的账号发的推文竟有 40 万次浏览量,当时的想法是:「这是真的吗?我简直不敢相信。」

看到这么多的浏览量和点赞,这给我带来的快乐比我钱包里的数字多 100 倍(当时只有四位数,但不管怎样,钱就是钱,而且这是我人生中第一次赚这么多)。

这种情况一直持续到 2023 年 9 月,算法发生了一些变化。与此同时,我淡出了 CT,直到 2023 年 12 月。如果你好奇原因,是因为我当时在现实生活中有一些有趣的事情要处理,所以每月最多发三条推文。

大约在 2023 年 8 月,我意识到空投这个领域不是长久之计,不适合我。我想……成为一名 DeFi 新手。

看看现在所有做空投内容的创作者,他们在哪儿?我在信息流上完全看不到他们了,比如 ardizor、CC2 等等。

2023 年 12 月,这是我 CT 生涯的新篇章。新的写作风格,更用心的投入,新的配图,更多的人脉,但浏览量却更少了。

您可能会疑惑,浏览量真的更少了?没错,就是少了。

我开始投入比以往多得多的精力,但推文只有 2 万次浏览量。好吧,有时能达到 10 万次,但也不像现在这么糟糕。

你问现在是什么情况?

由于 InfoFi 叙事(主要是因为 Kaito)的流行,人们都在发布低质量内容。内容的整体质量大幅下降,99% 的人发帖都是因为 「X 协议将 5% 的代币分配给了吆喝的人(yapper),我得多吆喝几句」。

项目分配给 yapper 的奖励越多,情况就越糟糕。

还有什么?

我觉得现在我的内容质量达到了历史最高水平,同时投入的精力也在同步增加,但浏览量和新增关注者数量却降到了历史最低。

我的整个信息流都充斥着来自 Kaito 排行榜,毫无价值可言。

我们该怎么办?

或许在市场平淡的时候,在 Kaito 上聊聊各协议,尽量提供有价值的内容,尽可能提升内容质量,并且做到独一无二。

祝所有内容创作者好运。这条路越来越难走,只有最强大的人才能生存和繁荣。保持专注和耐心,无论在在 CT 还是生活中。总有一天,你会得到回报。

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