Another project that is well-positioned to benefit from exposure at the FIFA World Cup is Algorand, which was selected as the official blockchain partner of FIFA in May. In the original partnership announcement, FIFA praised Algorand as being “founded by Turing Award-winning cryptographer Silvio Micali” and a “green blockchain technology company.”
In a world of increasing costs and environmental concerns, Algorand’s ability to offer high-speed, low-cost transactions while having a minimal environmental footprint is what attracted FIFA to the protocol.
As part of the partnership, Algorand will provide the official blockchain-supported wallet solution for FIFA and will also assist the organization in developing its digital assets strategy.
The opportunity this partnership presents for Algorand was not lost Silvio Micali, who stated “This partnership with FIFA, the most globally recognized and distinguished organization in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”
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