X Content Order Reshuffle: Three New Rules Redefining Value Stratification
X platform has initiated a major restructuring of its content ecosystem, introducing three core changes to redefine value distribution and content hierarchy.
First, a dedicated "Meme" category has been introduced, separating entertainment-focused content from informational assets. This reflects a broader content stratification strategy.
Second, the platform has overhauled its creator monetization model. Product lead Nikita Bier confirmed that creator revenue is now solely based on views from the home timeline, excluding replies from earnings calculations. This move effectively devalues low-effort, high-frequency interactions (a practice known as "zuilou" or engagement farming), as the platform now views excessive interactions as inefficient and self-limiting for account reach.
Third, X is advancing its "Smart Cashtags" feature, currently in testing and expected to launch next month. This tool allows users to tag tokens or smart contracts in posts, enabling others to view real-time prices and related discussions. It signals X's intent to build infrastructure for "content x finance," structuring asset-related narratives and market sentiment into consumable nodes, with data sourced from both centralized exchanges and on-chain APIs.
Concurrently, X has open-sourced its recommendation algorithm, which relies on a Transformer architecture. While making the system more transparent, exposure is now increasingly determined by two key metrics: content "understandability" (clear structure, easy classification) and "consumability" (quick absorption by users), rather than pure engagement volume.
In conclusion, these shifts collectively represent a recalibration of content value on X. The platform is moving away from incentivizing mere activity and towards promoting structured, high-quality, and easily distributable information, fundamentally reshaping its content ecosystem and creator economy.
Odaily星球日报01/23 09:59
