1confirmation 合伙人:5个 NFT 市场用户画像趋势洞察

区块律动Publicado em 2022-09-01Última atualização em 2022-09-01

Resumo

加密风投 1confirmation 合伙人 Kofi Kufuor 通过分析主流 NFT 市场的网络流量数据,总结了其用户画像、社交媒体营销表现和平台增长方面的发展趋势,得出 5 个关键性洞解

加密风投 1confirmation 合伙人 Kofi Kufuor 通过分析主流 NFT 市场的网络流量数据,总结了其用户画像、社交媒体营销表现和平台增长方面的发展趋势,得出 5 个关键性洞解,整理翻译如下:

1. Twitter 独占鳌头,是 NFT 领域的最佳营销渠道

社交网络为 NFT 市场带来的大部分流量都来自 Twitter。Youtube 尽管排名第二,但其平台上高质量的加密内容要少得多。

这对内容创作者来说是个好机会,运营 YouTube 频道或许可以让创作者们从竞争激烈的 Twitter Thread 中摆脱出来,在竞争不那么激烈的加密媒体渠道中占得先机。

2. OpenSea 在所有 NFT 市场中拥有最高网络流量,其 8 月独立访问者数量高达 2870 万

Magic Eden 以 890 万独立访问者数量位居第二。随着 NFT 交易热度下降,各平台访问量也在逐月递减。

尽管占据 NFT 上周交易额的 36%,X2Y2 的访问量却排名最末。这表明 X2Y2 的大部分交易是通过 Gem 这样的聚合器完成的,并非直接在 x2y2 网站上进行。

3. 访问 NFT 市场的用户群偏向男性,并呈现年性化趋势

4. NFT 市场的用户数与移动设备流量占比呈相关性

所有平台中流量最大的 OpenSea,有 46% 的流量来自移动设备。当然,相关性不等于因果关系。但这表明,越来越多的用户希望可以在移动端与 NFT 进行交互,市场应该相应地投入资源。

5. NFT 市场的大部分网络流量来自美国

加拿大位居第二,其次是英国、土耳其和印度。

意外发现:NFT 比 DeFi 带动更多网络流量

OpenSea 目前每月的独立访客数量是 Uniswap 的 10 倍。而在 OpenSea 上交易的独立地址数(8 月为 38 万)也远高于在 Uniswap 上交易的独立地址数(8 月为 23.2 万)。

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