«Я большой фанат Снуп Догга». Что Дуров рассказал про TON в интервью

cryptonews.ruPublicado em 2025-04-30Última atualização em 2025-10-01

Подарками в мессенджере можно похвастаться, что делает их актуальнее, чем другие NFT, считает основатель Telegram

Основатель Telegram Павел Дуров рассказал о блокчейне TON и успехе коллекционных подарков в мессенджере. В интервью журналисту Лексу Фридману он отметил, что подарки в Telegram — это «переосмысленные социально значимые NFT», которые стали популярны, поскольку актуальнее в использовании и эстетичнее, чем другие токены.

Дуров рассказал, что разработка блокчейна TON началась в 2018 году изначально с целью интеграции в Telegram. По его словам, ни сеть биткоина, ни Ethereum не имели необходимого масштабирования, чтобы выдержать нагрузку от аудитории мессенджера.

Сейчас TON процветает, поскольку на нем токенизируют контент, сторонние разработчики и авторы могут выводить через блокчейн средства, которые они зарабатывают. Например, с владельцами телеграм-каналов мессенджер делит доходы от рекламы в пропорции 50/50, рассказал Дуров. Он также отметил, что для команды проекта стал неожиданным успех NFT-подарков в этом году.

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«Нам не нравились NFT старой школы, поскольку они были социально неактуальные. Ну вот у тебя есть NFT, где ты их покажешь? А в Telegram подарок рядом с твоим именем, это твоя личность, можно создавать коллекции подарков и хвастаться ими в профиле», — сказал Дуров.

Также он отметил эстетическую сторону токенов. Многие NFT, по словам Дурова, уродливы, и в их основе нет никакой сложной технологии, а подарки в Telegram векторные и сделаны с хорошо проработанными деталями и анимацией.

NFT были запущены в мессенджере полгода назад. Благодаря этому блокчейн TON, лежащий в их основе, вышел в лидеры среди сетей по суточному объему торгов NFT, сказал Дуров.

Он напомнил, что в июле Снуп Догг продал в Telegram почти миллион NFT-«подарков» за полчаса и заработал $12 млн. «Я большой фанат Снуп Догга», — сказал Дуров, добавив, что после успеха этой коллекции к ним выстроилась очередь из инфлюенсеров и артистов, желающих выпустить свои NFT.

Подарки Снуп Догга имеют множество отсылок к биографии этого артиста, сказал Дуров. По его словам, это новый тренд. «Ему всего полгода, посмотрим, к чему это приведет», — добавил он.

«Я понял, что когда ты пытаешься монетизировать соцсеть, не изменяя своим принципам, то нужно искать такой подход, который приносит пользу участникам, а не эксплуатирует их», — сказал Дуров.

Дуров также рассказал, что верит в рост биткоина до $1 млн. Он впервые вложил деньги в биткоин в 2013 году, купив несколько тысяч монет примерно по $700 за штуку. Дуров добавил, что может финансировать свой образ жизни за счет инвестиций в биткоин, а Telegram остается убыточным лично для него проектом.

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