Антибиткоиновая PR-стратегия Ripple в Китае раскрыта в утечке электронных писем

cryptonews.ruPublicado em 2024-07-10Última atualização em 2025-03-10

  • Внутренние электронные письма показывают, что Ripple продвигала версию о том, что «Биткоин контролируется Китаем».
  • В электронных письмах указывается на скоординированную PR-стратегию 2018 года, организованную Ripple Labs.
  • Ripple давно обвиняет регулирующие органы и конкурентов в несправедливом отношении, однако документы свидетельствуют об обратном.

Внутренние электронные письма Ripple Labs были раскрыты и представлены в качестве доказательств в текущем иске SEC против компании.

Эти электронные письма свидетельствуют о том, что Ripple активно продвигала идею о том, что «Биткоин контролируется Китаем».

Утечка электронных писем показывает, что руководители Ripple продвигали антибиткоин и эфириум-нарратив

Письма, датированные 2018 годом, указывают на скоординированную PR-кампанию. Целью этой кампании было представить Bitcoin и Ethereum в негативном свете. В то же время ее целью было позиционировать токен XRP от Ripple как превосходную альтернативу.

Internal Ripple emails, submitted in the SEC’s lawsuit over unregistered securities sales, reveal the company was behind promoting the “Bitcoin is controlled by China” FUD. pic.twitter.com/3jEuqXH22q

— Bitcoin News (@BitcoinNewsCom) March 9, 2025

Скоординированная стратегия обмена сообщениями: нарратив «Китай + Биткоин»

Внутреннее сообщение включает раздел под названием «Китай + Bitcoin». В этом разделе руководители Ripple говорят о том, как нарратив о том, что Bitcoin контролируется Китаем, согласуется с предыдущими заявлениями руководства Ripple. В письме, в частности, говорится:

Это похоже на то, что Брэд уже публично говорит о [redacted] том, что биткоин управляется Китаем».

Публичные заявления генерального директора Брэда Гарлингхауса соответствуют PR-стратегии

Брэд Гарлингхаус, генеральный директор Ripple, часто делал публичные заявления относительно централизации майнинга биткоинов.

Связанный: Энтони Скарамуччи намекает на то, что SEC закрыла дело о Ripple; Топливо XRP цена

Он часто ссылался на доминирование китайских майнинговых пулов. Однако эти электронные письма указывают на то, что эта риторика была не просто наблюдением. Напротив, это была рассчитанная часть PR-стратегии Ripple.

Эскалация атаки: явный нацеливание на Bitcoin и Ethereum

Одной из самых показательных частей писем является обсуждение того, стоит ли эскалировать повествование. Эта эскалация будет включать в себя прямое упоминание как Bitcoin, так и Ethereum. В письме от руководителя Ripple спрашивается:

«Чем история биткоина/Китая отличается от той, над [redacted]которой мы уже работаем? Готовы ли мы сейчас официально заявить о том, что биткоин и эфириум конкретно назовут биткоин и эфириум?

Связанный: Генеральный директор Ripple высоко оценил криптосаммит в Белом доме и призвал к единству отрасли

XRP позиционируется как лучшая альтернатива в рыночной битве 2018 года

Этот вопрос предполагает, что Ripple не просто указывал на централизацию майнинга как на нейтральный факт. Что еще важнее, он активно разрабатывал стратегию, как использовать ее в интересах XRP.

Обмен электронными письмами явно намекает на попытку повлиять на общественное восприятие. Это влияние должно было быть достигнуто путем ассоциации Bitcoin и Ethereum с негативными геополитическими последствиями.

2018: война нарративов XRP от Ripple и Bitcoin

Примечательно, что в период отправки этих писем (2018) Ripple был глубоко вовлечен в напряженную борьбу. Он пытался позиционировать XRP как законную и эффективную альтернативу Bitcoin.

Ripple стремилась представить XRP как превосходящий Bitcoin цифровой актив. Чтобы добиться этого, она публично раскритиковала децентрализацию Bitcoin.

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