Web3 MMOs游戏如何寻找出路?

Odaily星球日报Publicado em 2024-09-05Última atualização em 2024-09-05

Resumo

Web3 游戏,它得先是个游戏,才能谈及 web3 经济模型机制的种种价值。

原文作者:Haotian

昨天, @Delphi_Digital 发布了一篇关于 web3 MMOs 大型多人互动游戏的报告,文中介绍了 @MetaCeneGame 如何基于区块链架构获取用户以及 ServerFi 新游戏范式如何落地的问题。看完之后,简单谈几点感想:

1)黑悟空早期投资人称不会投资 web3 游戏,因为他们就不热爱游戏,这句话引发不少从业者的共鸣。在 GameFi 统领的 web3 游戏市场,这句话确实赤裸且确切地击中了一些 web3 游戏的软肋。

突出 Fi 属性而忽略游戏本身的特性,是让 GameFi 赛道千呼万唤却迎不来下一春的关键。换句话说,web3 游戏,它得先是个游戏,才能谈及 web3 经济模型机制的种种价值。

2)除了 Metacene 之外,web3 MMORPG 赛道方向,还有 Avalon、MapleStory Universe、Project Awakening 等正在布局的有经验团队,除了 GameFi 的短期炒作之外,区块链技术本身具备的便捷支付系统,玩家资产所有权和游戏经济模型透明度等等,对 MMORPG 游戏本身也有不可忽略的创新和激励因子。

虽然劣币驱逐良币的事情每个行业都有,但蛰伏坚持的「良币」才是行业信心所在。

3)Metacene 由盛大游戏、暴雪、完美世界等多家 web2 游戏背景的团队打造,在以更 long-term 的视角来践行 ServerFi 的游戏新范式。其侧重长期参与和价值创造、且降低 Ponzi 结构性风险投机行为的初衷。

这使其看着更像一个 Qualified 的 web2 级体验的游戏,正在尝试用 web3 的通证模型来构建游戏内经济系统。这样的探索能不能成还不得而知,但在人人怀疑 web3 游戏「价值观」错位的当下,它的出现恰逢其时。

4)「Play to Earn」、「双币模型」、「流动性挖矿」、「NFT 质押」等 web3 游戏激励模型并不能决定游戏的成败,核心还得看吸引的用户群体是谁。如果只是一些短期 FOMO 的 Speculators,其用户属性天然就决定了游戏不会走太远;

如果是一批真正玩游戏且能高留存、高忠诚度的玩家,短期的收益预期不再会形成游戏的衰退熵,那游戏不需要太火,一群忠实的拥趸(氪金玩家)就能支撑一个游戏持续的生存下去。无论 web2 还是 web3,成功的游戏大多如此。

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