Chappell Roan sparkles in tinsel lashes as MAC’s new global brand ambassador
Pop star Chappell Roan has been named MAC Cosmetics' newest global brand ambassador. The 27-year-old Grammy winner will star in worldwide campaigns starting in 2026. In the campaign images shot by Inez & Vinoodh, Roan sports a dramatic beauty look featuring silver tinsel lashes, chalk-white skin, and graphic eye makeup—a modern take on androgyny inspired by film noir and 1930s military aesthetics.
Roan called the partnership a “full-circle moment,” praising MAC for embracing “art, queerness, drag, and self-expression.” The brand’s global creative director, Nicola Formichetti, welcomed her as “the favourite artist’s favourite artist,” noting her alignment with MAC’s inclusive mission.
MAC products have been used to create many of Roan’s iconic looks, including those for the VMAs, Grammys, and her “Saturday Night Live” debut. The announcement marks another career high for Roan, who won Best New Artist at both the 2024 VMAs and 2025 Grammys following the success of her debut album. She is currently working on her second studio album.
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