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Coinbase Returns to Super Bowl With Backstreet Boys–Themed Ad

Coinbase has returned to the Super Bowl with a new ad inspired by the Backstreet Boys' 1997 hit "Everybody (Backstreet’s Back)." The one-minute spot features animated lyrics to create a shared, karaoke-like experience, aiming to highlight the growth of the crypto community. This marks the exchange's first Super Bowl ad since 2022, when a QR code commercial went viral and crashed its website. The new ad received mixed reactions online, with some users criticizing it amid market conditions, while others praised its simplicity. Coinbase responded to criticism by stating that the discussion itself meant the ad was effective.

TheNewsCrypto02/09 09:03