# Ban Related Articles

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X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

X, the platform formerly known as Twitter, has officially terminated the API access for InfoFi applications that reward users for posting, effectively ending the "post-to-earn" model. This decisive move, announced by X product lead Nikita Bier, targets what the company identifies as a primary source of AI-generated spam and low-quality replies flooding the platform. The policy shift immediately impacted several prominent InfoFi projects. Tokens like KAITO and COOKIE experienced significant double-digit price drops. Projects such as Cookie DAO's Snaps platform have ceased operations, while Kaito has shut down its Yaps incentive program and is pivoting to a new, more traditional creator marketing model called Kaito Studio. X's core objection was not to the content itself, but to the fundamental structure of external, unpermissioned incentives directly driving platform engagement. This model was seen as compromising content quality and, crucially, undermining X's sovereignty over its own content ecosystem and user experience. The platform emphasized that it does not need the revenue generated from these API fees. The event signals a major recalibration, forcing InfoFi projects to either retreat to a pure data/tooling role or completely reinvent their business models to align with platform policies. The era of easily farming rewards for social media posts ("嘴撸时代") is over, as content control is firmly reclaimed by the platform itself.

Odaily星球日报01/16 04:35

X Personally Terminates InfoFi Incentive Model, The Era of 'Mouth Farming' Comes to an End

Odaily星球日报01/16 04:35

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