Crypto Meets Retail: Walmart-Linked Fintech Expands Into Digital Assets

bitcoinistPublished on 2025-10-04Last updated on 2025-10-04

Abstract

OnePay, the fintech linked to Walmart, plans to add crypto trading to its mobile banking app later in 2025, according...

Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

OnePay, the fintech linked to Walmart, plans to add crypto trading to its mobile banking app later in 2025, according to multiple reports. Sources told news outlets that users will be able to buy, sell and hold Bitcoin (BTC) and Ethereum (ETH) inside the app, a move that would expand OnePay’s lineup of financial services beyond savings and cards.

OnePay To Add Crypto Trading

Reports have disclosed that the crypto functions will be powered through a tie-up with Zerohash, a firm that provides custody and settlement services for digital assets. That suggests OnePay will rely on outside infrastructure rather than build all systems itself.

OnePay was launched in 2021 and is majority owned by Walmart, with early backing from Ribbit Capital, and the company has been steadily rolling out banking features since then.

Partnerships And Product Plans

OnePay is working with Synchrony to relaunch Walmart’s credit card offerings, and Reuters reported a Synchrony announcement dated June 9, 2025, about card programs set to return this fall.

The app also aims to offer savings accounts and buy-now, pay-later options alongside the new crypto window. Users may be given the ability to convert crypto to fiat and then use those funds for purchases in Walmart stores or to pay card balances, though the exact mechanics have not been fully detailed by company spokespeople.

BTCUSD now trading at $122,520. Chart: TradingView

How Much Will Users Get Access To At First?

Several outlets suggest OnePay will start with the two largest tokens, BTC and ETH, rather than a long list of coins. Limits, fees and state availability were not disclosed in the reports, and those details could change before any public launch.

Sources said the rollout is expected sometime later in 2025, with the credit card program arriving in fall 2025, but no firm launch date for crypto trading has been announced.

Regulatory Hurdles And Timing

Regulators at the state and federal level are actively watching crypto offerings from consumer apps, and compliance requirements could shape how quickly OnePay moves.

Based On reports, the company has not publicly filed detailed disclosures tied to the crypto service, and both Walmart and OnePay declined to comment to reporters. That leaves open the possibility of a phased release, restricted to certain users or states at first.

What This Means For Shoppers And Users

If the plan proceeds, Walmart customers who already use OnePay could gain another way to access BTC and ETH without signing up for a separate crypto exchange.

Analysts and users will be watching fees, protections for deposits, and whether the app allows spending crypto directly in stores or requires conversion first.

Featured image from OnePay, chart from TradingView

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.

Christian, a journalist and editor with leadership roles in Philippine and Canadian media, is fueled by his love for writing and cryptocurrency. Off-screen, he's a cook and cinephile who's constantly intrigued by the size of the universe.

Related Reads

Bitcoin and Ethereum Soar Together! Eight Altcoins Worth Watching in the Later Market

Bitcoin and Ethereum Surge, Fueling Altcoin Speculation. Bitcoin Eyes $77,000, Ethereum Gains 20% in a Single Day. Market anticipates capital rotation from major cryptos to high-beta altcoins, but a selective rise is expected, favoring projects with genuine users, protocol revenue, and healthy tokenomics. Analysts highlight eight altcoins across key sectors: **High-Performance Blockchains:** * **SOL (Solana):** Market cap ~$51.88B. A dominant player with a strong ecosystem. Considered a relatively safe bet for potential catch-up growth. * **SUI (Sui):** Market cap ~$3.03B. High volatility potential but faces risks from its low circulating supply and future token unlocks. **DeFi Lending:** * **UNI (Uniswap):** Market cap ~$2.38B. Transitioning to a revenue-capturing asset post-fee switch implementation. * **AAVE (Aave):** Market cap ~$1.53B. Features balanced tokenomics and revenue but has seen significant recent gains. * **MORPHO:** Market cap ~$1.50B. Rapid protocol growth but weaker token value capture and opaque supply data. **Perpetual DEX:** * **HYPE (Hyperliquid):** Market cap ~$16.41B. The clear sector leader with strong revenue but high valuation and a large portion of tokens still locked, warranting caution. **RWA & On-Chain Finance Infrastructure:** * **LINK (Chainlink):** Market cap ~$8.09B. A key oracle provider positioned to benefit from multiple trends like RWA and institutional adoption, offering strong fundamentals. * **ONDO (Ondo Finance):** Market cap ~$1.77B. Shows strong business growth but carries high risks due to concentrated token holdings and a massive unlock scheduled for 2027. **Conclusion:** The altcoin rally is expected to be selective. Recommendations include a medium position in SOL, small allocations to SUI and UNI/AAVE for DeFi exposure, and caution with HYPE and ONDO due to their specific risks. LINK is suggested as a core holding for the RWA thematic.

marsbit1h ago

Bitcoin and Ethereum Soar Together! Eight Altcoins Worth Watching in the Later Market

marsbit1h ago

Shanghai's $10 Billion Unicorn Is About to Go Public

Shanghai-based automotive-grade millimeter-wave radar chip unicorn Calterah Microelectronics Technology (Shanghai) Co., Ltd. has filed for an IPO on Shanghai's STAR Market, aiming to raise 3.49 billion yuan. Founded in 2014 by Chen Jiashu, a UC Berkeley PhD graduate, and his professor Ali Niknejad, Calterah pioneered CMOS technology for 77GHz radar chips, breaking the decades-long monopoly of international giants like Texas Instruments. Its low-cost, highly integrated solutions enabled millimeter-wave radar to move from luxury to mass-market vehicles. By 2025, Calterah captured a 31.1% share in China's automotive millimeter-wave radar chip market (second domestically, fourth globally), with cumulative shipments exceeding 30 million units. Its client list includes BYD, Geely, Nio, and Volvo. The company has undergone 11 funding rounds, attracting high-profile investors such as the National Integrated Circuit Industry Investment Fund Phase II, China Capital Management, and GD Capital. Its valuation has reached tens of billions of yuan, with a projected post-IPO valuation of approximately 14 billion yuan. Despite rapid revenue growth—increasing from 206 million yuan in 2023 to 632 million yuan in 2025 with a 75.28% CAGR—Calterah remains unprofitable. It reported net losses of 323 million yuan, 334 million yuan, and 193 million yuan from 2023 to 2025, accumulating over 900 million yuan in losses over three and a half years. These losses are primarily attributed to heavy R&D investment, which totaled over 1.039 billion yuan in the reporting period, often exceeding annual revenue. The company faces significant risks, including high customer concentration (its top five customers accounted for over 99% of revenue from 2023-2025, with BYD alone representing over 50% in 2025) and supply chain concentration. Revenue pressure from key customers and dependencies on overseas suppliers for EDA tools and IP pose challenges to sustainable growth. The IPO is seen as crucial for securing capital to expand production, diversify its customer base, and reduce supply chain dependencies.

marsbit2h ago

Shanghai's $10 Billion Unicorn Is About to Go Public

marsbit2h ago

Ray Dalio's Latest Macro Analysis Full Text: Buy More Gold, Add Some Bitcoin

In his latest macro analysis, Ray Dalio applies his framework from "How Countries Go Broke: The Big Cycle" to the current global debt environment. He highlights recent events like Japan selling U.S. Treasuries and rising U.S. long-term yields as signs of an unsustainable debt dynamic. Dalio explains that excessive government debt leads to either unacceptably high interest rates, severe economic downturns, or significant currency debasement through central bank money printing. He summarizes the U.S. fiscal situation: with $5.5 trillion in revenue, $7.5 trillion in spending, a $2 trillion deficit, and total debt at six times annual revenue, debt servicing costs are immense. Without correction, U.S. debt could reach $55-$60 trillion in a decade. Dalio proposes a "3% Three-Way" solution: reducing the budget deficit to 3% of GDP through balanced spending cuts, tax increases, and interest rate reductions to avoid a traumatic adjustment. In response to FAQs, he argues that the risk of a U.S. debt crisis is high and could materialize within a few years if the current path continues. He dismisses the notion that the dollar's reserve status makes the U.S. immune, citing historical precedents of reserve currency declines. He is also unconvinced by Japan's high-debt stability, noting poor returns for yen-denominated assets. For investors, Dalio recommends diversifying globally, underweighting bonds, and overweighting assets like gold and a small allocation to Bitcoin (around 10-15% to gold) to hedge against currency debasement and poor debt returns.

marsbit3h ago

Ray Dalio's Latest Macro Analysis Full Text: Buy More Gold, Add Some Bitcoin

marsbit3h ago

Stripe’s 16-Year Chronicle: From 7 Lines of Code to a $100 Billion Valuation

Stripe's 16-year journey began with a simple promise: "7 lines of code to accept payments." Founded by Patrick and John Collison, the company started by hiding the complexity of bank integrations and merchant accounts behind a clean API, initially targeting developers at startups. This early focus on user experience and technical simplicity fueled rapid adoption. A key early milestone was establishing vital bank partnerships, a challenge overcome by hiring Billy Alvarado, who brought crucial institutional relationship skills. From this foundation, Stripe systematically expanded its product boundaries. It launched Connect for platform payments, Atlas for company formation, Radar for fraud prevention, and Billing for subscriptions. This transformed Stripe from a payment processor into a broader financial infrastructure suite for internet businesses. The COVID-19 pandemic accelerated growth but also led to over-hiring. A 14% layoff in 2022 marked a period of organizational correction. Subsequently, Stripe shifted its growth strategy towards strategic acquisitions to enter new domains quickly. It acquired Bridge (stablecoin infrastructure), Privy (wallet infrastructure), Metronome (usage-based billing), and agreed to buy OpenRouter (AI model routing). These moves signal Stripe's ambition to build a "programmable money system" for the emerging AI and agent-based economy, managing not just currency flows but also the measurement and pricing of computational resources like AI tokens. Internally, Stripe leverages AI agents (like "Minions") to boost engineering productivity. Despite scaling to nearly 8,000 employees and processing $1.9 trillion in payment volume annually, the company remains private. A recent employee tender offer valued it at $159 billion. The core question for Stripe's future is whether it can successfully integrate its expanding product matrix—spanning payments, crypto, and AI infrastructure—into a cohesive platform, positioning itself as the foundational economic layer for autonomous software agents.

marsbit3h ago

Stripe’s 16-Year Chronicle: From 7 Lines of Code to a $100 Billion Valuation

marsbit3h ago

Trading

Spot
活动图片