Once Laughed at as Crazy, Now Studied Frame by Frame: Justin Sun and the Decade-Long Comeback of 'Sun Studies'
The article chronicles the decade-long transformation of Justin Sun's public perception from being ridiculed to becoming a subject of intense study, known as "Sun Studies" or "Sun Xue." In early 2026, his decade-old book, *The World is Both Cruel and Tender*, surged to the top of WeRead's bestseller list, sparking widespread discussion on social media about his methods and philosophy.
The core of "Sun Studies" is summarized as the "essence of winning." Despite an ordinary background, Sun made high-risk, high-reward bets throughout his career, from leveraging Bitcoin and Tesla stock to entering the crypto world. He consistently stayed at the table through regulatory shifts, market crashes, and public criticism, exemplified by his strategic acquisition of Huobi HTX.
His investment philosophy centers on "doing what is correct from the future's perspective." This was demonstrated by his early bets on disruptive trends, founding the TRON blockchain, acquiring Steemit, purchasing and tokenizing a Picasso painting, and promoting concepts like the HTX DAO and decentralized platforms.
The article draws a parallel between Sun and Elon Musk, describing Sun's tactics as a form of "dimensional reduction attack" from an outsider's perspective. His headline-grabbing stunts, like the record-breaking巴菲特午餐 (Buffett lunch) and eating a $6.2 million artwork banana, were calculated moves to capture global attention and reshape value perception through consensus and narrative.
A key tenet of "Sun Studies" is the rejection of traditional stability. Sun advocates embracing uncertainty as the true incubator of wealth and freedom, allowing one to avoid compromising values for money. The article concludes by highlighting his most formidable, and perhaps inimitable, trait: an unyielding will and resilience that allowed him to thrive under immense pressure and constant scrutiny. Ultimately, "Sun Studies" represents a clear-eyed realism—acknowledging the world's cruelty while recognizing it rewards those who understand its rules and are willing to face the consequences.
marsbit01/30 05:49
